Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :Do you love video games? We are looking for a passionate gamer to lead the marketing strategy for Razer Software. The Razer Software ecosystem connects our amazing hardware and innovative software with video games and digital platforms around the world. The Software Product Marketing Manager for Razer Software is responsible for creating and executing the marketing strategy to drive engagement and grow our community of over 100 million users.Job Responsibilities
- Lead the Product Marketing for Razer Software products.
- Create positioning and communication strategy for Razer Ecosystem (Synapse, Chroma and Razer ID)
- Drive initiatives with global cross-functional teams to grow the adoption of Razer B2C software via advertising, events and public relations.
- Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams.
- Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams.
- Seek and manage partner collaborations to drive growth of software adoption.
- Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement.
- Evaluate the effectiveness of each marketing campaign and refine execution plans.
- Responsible for managing the marketing budget and driving business goals.
Qualifications
- Minimum of a Bachelor’s Degree in Marketing, Communications or related field.
- 5-7 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning.
- Strong English communication skills (both written and verbal). Chinese language skills are a plus.
- Curiosity and eagerness to learn about emerging marketing trends.
- Ability to adapt in a dynamic, fast-paced environment.
- Strong interest in tech products, electronics, or gaming.
- Knowledge of AI industry products and
- Game industry experience is an advantage.
Education & Experience
BA/BS from an accredited educational institution or equivalent experience.
Travel Requirements
May require 10% -15 % travel.
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What We Do
Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher). In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia. Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
