Product Marketing Specialist

PicsArt is a full-featured mobile photo editor, collage maker, drawing tool, and a social network for artists. These days, anyone can be a creator, but in order to stand out in a sea of posts, stories, and similar filters, creators are looking for unique ways to tell their stories and express themselves visually. Photo & Video apps that enable users to do one thing and one thing only—filters, for example, or age yourself—will lose their momentum. The new era of influence will be centered on all-in-one Photo & Video apps that enable you to do everything from one single place.

PicsArt is the world’s #1 creative platform and social editing app that’s leading the visual storytelling revolution. With more than 150 million monthly active creators, the PicsArt community creates, remixes and shares nearly 1 billion images every month. The company has amassed one of the largest open-source collections of content in the world, including free-to-edit photos, stickers, and more. PicsArt is available in 30 languages for free and as a subscription on iOS, Android, and Windows devices.

Some facts about PA:

• PicsArt is the world's #1 creative platform leading the visual storytelling revolution. 

• It has been a top 20 most downloaded app for six consecutive quarters. Every month, the PicsArt community creates, remixes, and shares billions of visual stories using the company's powerful and easy-to-use editing tools. 

• PicsArt has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. 

• PicsArt is available in 30 languages for free and as a subscription on iOS, Android, and Windows devices. 

Headquartered in San Francisco with offices in Yerevan, Armenia, Beijing, Tokyo, Los Angeles, Gurgaon, Bangalore, and Moscow, PicsArt is backed by Sequoia Capital, DCM Ventures, Insight Partners, and Siguler Guff & Company. 

PicsArt is seeking a Product Marketing Specialist to execute Marketing & Content activities for our India users. This is a specialist position with exposure to various areas of a fast-paced, consumer-facing tech startup. The ideal candidate has passion for creative products and campaign approach.

Responsibilities:

• Plan and schedule lifecycle marketing campaigns: in-app pushes, modals, notifications, campaign emails.
• Plan and schedule in-app content: editing tutorials, hashtags, templates, banners.
• Working closely with designers, product teams to make content designed & take it to live.
• Close coordination for campaigns with content, partnership, product, design teams to ideate & implements the campaign.
• Collect insights on product & partnership (campaigns & content) to share with global teams.
• Work with channel owners (lifecycle, social, localization, T&S, monetization, etc.) to ensure plans are executed in a timely and effective manner.
• Ensure the consistency of PicsArt India tone-of-voice for Indian languages and collaborate with localization teams.
• To be updated with current trends in the country & work with relevant teams for the keywords, content ensuring the safety of the app.
• Advising how to optimize user flows in onboarding, editor, community, etc.
• Provide visuals & copy to the global user acquisition team and help on ASO, SEO with respective teams. 

Required Qualifications:

• Work experience in mobile apps is a must.
• 5 + years of experience in Product marketing roles with a diverse range of campaigns.
• The ability to juggle multiple projects and priorities, seamlessly shifting focus from one to the other. 
• The ability to work collaboratively in a team environment.
• Diligence to hit deadlines.
• Excellent written and verbal knowledge of English & Hindi
• Ability to stay ahead of visual and social trends and quickly adapt in a constantly evolving digital landscape.

What we seek and value most in our candidates 

Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership, and the most important - passion and commitment.  

PicsArt is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.