PRODUCT MARKETING SPECALIST

Posted 4 Days Ago
Be an Early Applicant
Baxley, GA, USA
In-Office
50K-100K Annually
Entry level
Automotive • Retail • Sales
The Role
Develop and execute product marketing plans for automotive products, conduct market research, shape positioning and messaging, support sales with collateral and training, coordinate product launches, track campaign performance, and monitor industry and competitor trends. The role collaborates with sales and product teams to drive demand, product adoption, customer alignment, and marketing ROI within an automotive dealership.
Summary Generated by Built In

Woody Folsom Chrysler Dodge Jeep is seeking a dynamic and results-driven Product Marketing Specialist to join our team in Baxley, GA. In this role, you will be responsible for selling automotive products, ensuring alignment with customer needs and company goals. You will work in sales.

Responsibilities
  • Develop and implement comprehensive product marketing plans that drive demand and increase product adoption.
  • Conduct market research and analyze customer insights to guide product positioning and messaging.
  • Collaborate with sales and product teams to create marketing collateral, sales tools, and training materials.
  • Manage product launches, coordinating cross-functional efforts to ensure timely delivery and successful campaigns.
  • Track and report on marketing performance metrics to optimize campaigns and improve ROI.
  • Stay informed about industry trends, competitors, and emerging technologies to maintain a competitive edge.
Requirements
  • Proven experience in product marketing, preferably within the automotive or related industry.
  • Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency with marketing software and tools.
Benefits
  • Competitive commission range from $50,000.00 to $100,000.00 per year, paid bi-weekly.
  • Opportunities for professional development and career growth.
  • Supportive team environment with a focus on innovation and success.
  • Health and wellness benefits package.
  • Additional company-specific perks and incentives.
About the Company

Woody Folsom Chrysler Dodge Jeep is a trusted automotive dealership located in Baxley, GA, committed to delivering exceptional service and quality vehicles to our community. Our team is passionate about providing an outstanding customer experience and fostering a collaborative workplace where employees can thrive and grow.

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Skills Required

  • Proven experience in product marketing, preferably in the automotive or related industry
  • Strong analytical skills and ability to translate data into actionable marketing strategies
  • Excellent written and verbal communication skills
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Proficiency with marketing software and tools
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The Company

What We Do

Woody Folsom Automotive Inc is a trusted automotive dealership in Baxley, GA that delivers outstanding customer service and a wide selection of quality vehicles. The company focuses on providing a seamless buying experience through honest, knowledgeable, and personalized support, helping customers find vehicles that meet their needs. The team emphasizes integrity, teamwork, and excellence in all interactions and operations.

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