Product Marketing Manager

Reposted 2 Months Ago
New York, NY, USA
In-Office
110K-170K Annually
Mid level
Financial Services
The Role
Own product positioning, messaging, launches, and competitive intelligence for a multi-product B2B HR/payroll platform. Create sales enablement, pricing/packaging communications, and represent customer needs to product and market.
Summary Generated by Built In
About Warp

Warp is the AI-native Employee Management Platform for ambitious companies. HRIS, payroll, benefits, IT, tax compliance, and more, all built from scratch on one AI-native platform.

Every company runs on its people, and the software that manages them is some of the oldest in the enterprise. Incumbents like ADP and Workday built their businesses on complexity and large ops teams. Warp is built for AI to be the primary operator. Every advance in LLM capability widens our lead.

We process $X billion in annual payments for high-growth companies across all 50 US states + globally.

We've raised $85M from Battery Ventures, Sapphire Ventures, Peak XV, Sound Ventures (Ashton Kutcher), and Y Combinator, alongside operators including Tobi Lütke (Shopify), Claire Hughes Johnson (Stripe), and the founders of Dropbox and Replit. Our team comes from MIT, Ramp, Brex, Google, Gusto, Rippling, and more.

We hire people who ship constantly, own outcomes, and care about craft. If you want to automate an entire category of work that every company depends on, this is the place.

We're hiring our first Product Marketing Manager to own the story behind a multi-product platform taking on Workday and the legacy payroll incumbents. You'll connect what engineering ships to how the market understands it: positioning, messaging, launches, competitive intelligence, and the enablement that helps sales win. High-ownership IC role with room to build the function.

What you'll do

  • Own positioning and messaging across the platform: payroll, benefits, IT, and everything we add.

  • Drive product launches end to end. The Series B announcement and the launches behind it are an early, visible test.

  • Own competitive intelligence. Know Workday, Rippling, Gusto, and the incumbents cold, and arm sales accordingly.

  • Build sales enablement: pitch narratives, battlecards, one-pagers, and the materials that close enterprise deals.

  • Own how we communicate pricing and packaging as we roll out new tiers and add-ons.

  • Be the voice of the customer in product decisions and the voice of product in the market.

What we're looking for

  • 4+ years in product marketing at a B2B SaaS company, ideally with a multi-product or platform story.

  • You write exceptionally well and can make a complex product feel simple and inevitable.

  • You've owned launches and built enablement that sales actually used.

  • Comfortable going deep on a technical, regulated product.

Nice to have

  • Fintech, HR tech, or payroll and payments background.

  • You've positioned a challenger against an entrenched incumbent.

Benefits at Warp:
  • 100% Health Coverage: Comprehensive medical, dental, and vision plans for you and your dependents.

  • 401(k) Matching: Start investing in your future from day one.

  • Flexible PTO: We offer uncapped flexible PTO, meaning you’re trusted to take the time you need to recharge while balancing your responsibilities and team commitments.

  • Commuter Benefits: Pre-tax commuter benefits for your daily trip to our NYC office.

  • Catered Lunch Daily: Great food, every day, on us. No meal prep, no decision fatigue.

  • Quarterly Offsites: Beautiful locations to connect as a team. Past locations include Spain, Catskills, and San Francisco.

Warp is based in New York City, and most of our team works together in-office 5x per week. Please refer to the top of this page for this position's hiring location and working model.

Skills Required

  • 4+ years in product marketing at a B2B SaaS company, ideally with multi-product or platform experience
  • Exceptional writing ability to make complex products feel simple
  • Proven ownership of product launches and creation of sales enablement used by sales
  • Comfortable diving deep on technical, regulated products
  • Ability to commit to being on-site in New York City five days per week
  • Fintech, HR tech, or payroll and payments background
  • Experience positioning a challenger against an entrenched incumbent
Am I A Good Fit?
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The Company
HQ: New York, New York
12 Employees
Year Founded: 2023

What We Do

The payroll platform of choice for ambitious startups. Hire and pay in seconds, automate all compliance and busywork. Built for founders.

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