Product Marketing Manager

We are seeking a dynamic and results driven Product Marketing Manager to lead the development of integrated, 360 marketing strategies across our supplement and apparel business. This role I responsible for driving revenue growth, increasing brand awareness, and optimizing performance across digital and physical retail channels.

The ideal candidate is both strategic and hands-on, with a strong understanding of omni-channel marketing, consumer behavior, and performance analytics. This role will collaborate cross-functionally with product, creative, social, and sales teams to deliver impactful campaigns, elevate brand experience, and drive measurable business results in a fast-paced, trend-driven environment.

• Strategy Development: Develop and implement marketing strategies and promotions across digital and physical retail including in-store (in-gym), events, online (Shopify, Amazon, and TikTok Shop) and affiliate programs.
• Budget Management & ROI Ownership: Build, manage, and optimize the marketing budget aligned with business objectives. Forecast and allocate spend effectively, ensuring campaigns deliver measurable ROI and performance outcomes.
• Content Creation: Partner with internal teams and our external partners to oversee the creation of compelling brand and promotional content that aligns with business goals and resonates with target audiences.
• Campaign Management: Lead end-to-end execution of marketing campaigns, including product launches, retail promotions, experiential events, and brand activations.
• Performance Analysis: Monitor, analyze, and report on campaign performance using data-driven insights to optimize strategies, improve efficiency, and identify growth opportunities.
• Market & Trend Analysis: Stay informed on market trends, consumer behavior, and emerging platforms to inform innovative marketing initiatives.
• Cross-Functional Collaboration: Work closely with product development, creative, social media, and sales team to ensure cohesive brand messaging and integrated campaign execution across all channels.

• Proven experience managing omni-channel marketing campaigns across e-commerce platforms such as Amazon, Shopify, and TikTok Shop as well as retail.
• Experience working cross-functionally on integrated marketing programs with internal teams, external agencies, and retail partners.
• Strong communication, creative thinking, and project management skills.
• Ability to analyze market trends, consumer insights, and campaign performance data.
• Experience collaborating with social media teams to develop and execute integrated digital campaigns.
• Experience in event marketing, brand activation, and campaign execution.
• Strong financial acumen, including experience managing marketing budgets, analyzing spend efficiency, and optimizing ROI.
• Ability to translate marketing investment into measurable outcomes (e.g., forecasting performance based on budget allocation).
• Strategic thinker with strong decision-making and problem-solving abilities.
• CPG experience is a plus.