Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment.
Our legacy is strong, our technology is exceptional and we’re just getting started.
The Product Marketing Manager is responsible for driving the strategy, positioning, and commercial success of the product portfolio, with a strong emphasis on new product development (NPD). This role sits at the intersection of marketing, product, clinical/scientific, and sales, ensuring that new innovations are market-driven, competitively positioned, and successfully launched.
This individual will lead the end-to-end commercialization process—from insight generation and concept development through launch and lifecycle management—ensuring alignment with customer needs and business objectives.
Key Responsibilities:
- Lead marketing input into the product development lifecycle, from concept through commercialization
- Define market requirements, target segments, and unmet needs through primary and secondary research
- Develop business cases, product concepts, and value propositions for new innovations
- Partner with R&D, clinical, and regulatory teams to ensure products meet market and customer expectations
- Drive voice-of-customer (VOC) initiatives, including engagement with key opinion leaders (KOLs) and customers
- Support portfolio strategy and innovation roadmap planning
- Develop clear product positioning, messaging, and differentiation grounded in customer insights and competitive analysis
- Define target audiences, segmentation, and go-to-market strategies
- Translate technical/clinical data into compelling, customer-centric narratives
- Lead pricing and value strategy in partnership with commercial teams
- Own and execute global product launch plans, including timelines, deliverables, and cross-functional alignment
- Develop launch toolkits, sales enablement materials, and training programs
- Partner with regional and local teams to ensure effective market activation
- Track and optimize launch performance against defined KPIs
- Equip sales teams with tools, messaging, and training to drive adoption and revenue growth
- Collaborate with sales leadership to refine value propositions and customer engagement strategies
- Support key accounts and strategic opportunities as needed
- Monitor product performance, customer feedback, and market dynamics
- Identify opportunities for product enhancements, line extensions, or repositioning
- Manage product portfolio health, including sunsetting decisions where appropriate
- Serve as the central point of coordination across marketing, R&D, clinical, regulatory, and sales
- Ensure alignment across stakeholders and drive accountability to timelines and outcomes
- Influence without authority in a highly matrixed organization
- Bachelor’s degree required; MBA or advanced degree preferred
- 5–8+ years of experience in product marketing, product management, or related roles
- Experience in healthcare, medical device, aesthetics, dental or life sciences strongly preferred
- Proven track record of leading new product development and successful product launches
- Strong analytical, strategic thinking, and storytelling capabilities
- Experience working cross-functionally with technical, clinical, and commercial teams
- Ability to translate complex information into clear, compelling messaging
- Customer-centric mindset with strong insight generation skills
- Strategic thinking paired with executional excellence
- Strong communication and influencing skills
- High level of ownership and accountability
- Ability to thrive in a fast-paced, innovation-driven environment
- Successful execution of new product launches (on time, on budget, on strategy)
- Revenue growth and market adoption of new and existing products
- Strength of product positioning and competitive differentiation
- Sales team readiness and effectiveness
- Contribution to innovation pipeline and portfolio growth
- Competitive pay based on experience.
- Excellent benefits package including Medical, Dental, Vision, and Life Insurance.
- 401(k) with matching.
- Opportunity to develop and grow a career within a fast-growing and industry-leading company.
*Fotona is proud to be an equal-opportunity employer.
*We celebrate diversity and are committed to fostering an inclusive environment for all employees.
Top Skills
What We Do
Fotona’s decades-long experience in the laser industry began 50 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental and medical applications throughout this time. Fotona today is a world-leading medical laser company recognized for its innovative, award-winning laser systems for applications in aesthetics & dermatology, dentistry, surgery and gynecology. Based in the US and EU, with corporate headquarters in Dallas, Texas and Ljubljana, Slovenia, Fotona’s business philosophy is to continuously choose perfection to meet the needs of a highly demanding marketplace. The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company, resulting in many patented solutions, including the OPTOflex® articulated arm, QSP (Quantum Square Pulse) and VSP (Variable Square Pulse) technologies, SMOOTH mode, Vacuum Cell technology, and many more. In addition to its direct presence in the US and EU, Fotona Laser’s global distribution network spans across more than 60 countries, ensuring comprehensive support and service for Fotona Laser users, including clinical training, workshops and practical hands-on demonstrations. By establishing the Laser and Health Academy*, Fotona has partnered with world-leading clinical experts to provide medical practitioners with a platform for continuing their professional growth. Fotona Lasers customers receive access to professional workshops, individual training sessions, hands-on demonstrations, as well as participation in international clinical studies and international scientific symposiums. When you choose Fotona Lasers USA, you choose - the highest performance, best made laser systems in the world!
