The Role
Who Are We:
Comply is the leading provider of compliance SaaS and consulting services for the global financial services sector. With more than 5,000 clients and hundreds of employees across the globe, Comply empowers Chief Compliance Officers and their teams to proactively manage regulatory obligations, mitigate risk, and scale with efficiency and confidence.
Comply serves thousands of global financial services clients including broker-dealers, insurers, investment banks, private funds, RIAs, and wealth managers who rely on Comply offerings to power their compliance programs.
To learn more about Comply, visit comply.com
The Role:
Comply is seeking a Product Marketing Manager focused on customer adoption, retention, and expansion. This role ensures our products are not only built well, but understood, adopted, and positioned clearly for compliance professionals across the client lifecycle.
You will act as a connective layer between product, client marketing, enablement, sales, CX, and support – translating product strategy into compelling narratives, adoption storylines, enablement assets, and thought leadership that drive long-term value realization, renewals, and growth.
This role is ideal for a product marketer who is equally comfortable influencing product direction, shaping market-facing narratives, and executing high-impact enablement and content.
Responsibilities:
- Product Partnership & Market Insight:
- Partner closely with product management to understand roadmap priorities, product strategy, and customer problems being solved
- Bring market, customer, and competitive insights into product discussions to influence positioning, prioritization, and launch approach
- Act as a voice of the customer, surfacing adoption challenges, unmet needs, and usage patterns to product and go-to-market teams
- Adoption, Retention & Expansion Marketing:
- Own product marketing strategy for adoption, retention, and cross-sell / upsell, aligned with internal stakeholders
- Develop adoption-focused messaging, value narratives, and use cases that demonstrate outcomes over time
- Translate product usage data, feedback, and adoption metrics into clear storylines and enablement assets
- Support renewal and expansion motions with targeted product narratives and solution positioning
- Sales Enablement & Solution Showcases:
- Create and maintain sales demos, scripts, and storyline-driven demo flows focused on adoption and expansion
- Develop solution showcases that highlight how products work together to solve real compliance challenges
- Produce enablement assets including pitch decks, solution sheets, and presentation materials tailored by buyer and firm type
- Partner with Sales and CX to ensure consistent, confident product storytelling in customer and prospect conversations
- Product Launch Strategy & Execution:
- Serve as a core member of the Go-to-Marketing Launch team, focused on PMM deliverables
- Ensure launches are designed for adoption readiness, not just awareness
- Own internal readiness materials including messaging guides, FAQs, sales content, and release summaries
- Thought Leadership, Content & Webinars:
- Partner with client marketing to develop webinar topics and content themes tied to product capabilities, regulatory trends, and customer challenges – with the goal of upsell/cross-sell and retention
- Contribute to and support thought leadership content, including blogs, presentations, and campaign narratives
- Partner with Client Marketing teams to bring product stories into broader marketing initiatives
- Support the creation of client case studies, helping translate outcomes and success stories into compelling narratives
- Competitive Intelligence & Market Research:
- Conduct ongoing competitive research and analysis to inform positioning and enablement
- Monitor market trends, regulatory developments, and competitor messaging
- Synthesize insights into actionable recommendations for Product, Sales, and Marketing teams
- Customer Programs & Community Enablement:
- Support the expansion of user groups, workshops, and ComplyConnect technology sessions
- Partner with CX and Services teams to deliver educational experiences that drive deeper product usage
- Contribute product perspectives to customer-facing programs and events
Skills and Qualifications:
- 3–5 years of experience in product marketing, go-to-market, or customer marketing within B2B SaaS
- Proven experience partnering with Product Management to shape positioning, launches, and market strategy
- Strong understanding of adoption, retention, and expansion motions, ideally in complex or regulated environments
- Experience creating sales enablement assets including demos, scripts, solution sheets, and presentations
- Ability to translate technical product concepts into clear, customer-centric narratives
- Strong research and analytical skills with the ability to synthesize insights into action
- Excellent written and verbal communication skills
- Comfortable operating in a fast-paced, cross-functional environment
To learn more about our values, mission and the wide-range of perks offered to employees at Comply, visit https://www.comply.com/careers/.
Comply is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
Applicants must be authorized to work for any employer in the United States. Currently, we are unable to sponsor or take over sponsorship of an employment Visa at this time.
Comply is aware of scammers posing as Comply employees and extending job offers via direct messaging, texts and social media platforms. These are fraudulent and should be treated as such. To learn more about this, please review our Statement of Fraudulent Job Offers.
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of firms includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world’s largest financial institutions. Clients throughout our portfolio of firms enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions. Learn more at comply.com.
