POSITION SUMMARY:
The Product Marketing Manager develops and executes strategic omnichannel campaigns tailored to priority market segments and buyer personas. Acting as the steward of product messaging, this position ensures positioning is clear, differentiated, and aligned against both established and emerging competitors. In addition, this positon equips the sales organization with the tools and narratives needed to drive pipeline growth, improve win rates, and accelerate adoption.
DUTIES AND RESPONSIBILITIES:
• Strategy
o Develop positioning, messaging, and value propositions for products by segment, persona, and use case.
o Build product and solution narratives that support the portfolio story and differentiate MSD from established and emerging competitors.
o Identify product-level opportunities and insights to drive campaign and launch plans.
• Market & Competitive Intelligence
o Execute continuous market research (including VoC) on customer needs, workflows, and buying criteria in academia, biopharma, and CROs.
o Maintain competitive intelligence: create/update battlecards and objection-handling guides; conduct win–loss calls and summaries.
o Apply insights to sharpen messaging and craft targeted sales plays.
• Content, Campaigns & Demand
o Create buyer-journey content and assets (web copy, solution briefs, decks, videos, webinars, case studies).
o Partner with MarCom and Digital to design and drive omnichannel campaigns (events, content, advertising, email, SEM, social).
o Test and optimize lead generation activities to improve CTR, CVR, CPL, and pipeline contribution.
• Sales Enablement
o Deliver battlecards, competitive positioning, and persona-based messaging that accelerate deal cycles.
o Collaborate with Commercial Operations on campaign setup, tracking, and marketing automation for assigned programs.
• Metrics & Performance
o Track and report KPIs for assigned products (MQL/SQL/pipeline, win rate, sales cycle, ASP, website engagement, content ROI).
o Iterate messaging, promotions, and campaigns based on performance data and field/customer feedback
EXPERIENCE AND QUALIFICATIONS:
• Bachelor’s degree in life sciences, engineering, or related field required
o Advanced degree preferred.
• A minimum of five years of experience inB2B Product Marketing (or adjacent commercial roles) with successful product launches and sales enablement.
KNOWLEDGE, SKILLS AND ABILITIES:
• Demonstrated excellence in positioning/messaging, competitive strategy, and GTM execution.
• Strong writer and storyteller; able to translate complex capabilities into clear customer value.
• Comfortable with commercial tech stack (e.g., Salesforce, Marketo, Google Analytics, etc.)
• A proven cross-functional leader with ability to influence without authority and thrive in a fast-paced environment.
• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes. Ability to build/foster relationships.
• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.
• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem solving.
• Ability to travel that can include overnight stays and working outside normal business hours as needed.
PHYSICAL DEMANDS:
While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 20% of the time.
WORK ENVIRONMENT:
The position is performed in a traditional office or home office environment. When on travel, variable.
COMPENSATION SUMMARY
The annual base salary for this position ranges from $101,400. to $154,700. This salary range represents a general guideline as MSD considers other factors when presenting an offer of employment, such as scope and responsibilities of the position, external market factors, and the candidate’s knowledge, skills, abilities, education and experience. Employees may qualify for a discretionary or non-discretionary bonus in addition to their base salary. These annual bonuses are intended to recognize individual performance and enable employees to benefit from the Company's overall success.
BENEFITS SUMMARY
At MSD, we offer a comprehensive benefits package to support our employees' well-being and financial security. In addition to competitive salaries, our benefits include medical, dental, and vision coverage, along with prescription benefits. We provide a 401(k) plan with company matching, flexible spending accounts, and company-paid short- and long-term disability insurance as well as group life and accidental death and dismemberment insurance. Our offerings also encompass paid vacation, paid sick leave, paid holidays, and paid parental leave, along with an employee assistance program. Additional voluntary perks include a fitness club membership contribution, pet insurance, identity theft protection, home and auto insurance discounts, and optional supplemental life insurance.
EEO/AA STATEMENT
MSD is an Equal Opportunity/Affirmative Action Employer. We are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and dignity. We welcome applications from all qualified candidates, making employment decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, genetic information, marital status, national origin, age, protected veteran status, pregnancy, disability status, or any other protected characteristic. For our full EEO/AA and Pay Transparency statement, please visit here.
Meso Scale Diagnostics uses E-Verify to validate the work eligibility of candidates.
Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in life sciences, engineering, or related field required
- Minimum of five years of experience in B2B Product Marketing
What We Do
Founded in 1995, Meso Scale Discovery (MSD) is a global leader in the development, manufacture, and commercialization of innovative assays and instruments for the measurement of molecules in biological samples. MSD’s proprietary MULTI ARRAY technology enhances medical research and drug development by enabling researchers to profile many biomarkers simultaneously in a single sample without compromising assay performance. MSD’s technology has been widely adopted by researchers in pharmaceutical companies, government institutions, universities, and clinical laboratories worldwide for its high sensitivity, excellent reproducibility, and wide dynamic range. Throughout its history, MSD has continued to evolve its technology platform to enable researchers to solve complex biological questions and, as the Company looks toward the future, it is expanding into clinical applications and the emerging fields of personalized medicine and companion diagnostics.
