The Role
The Product Marketing Manager will lead product positioning, messaging, sales enablement, competitive intelligence, and market research, ensuring alignment with healthcare buyers.
Summary Generated by Built In
About Kouper Health
Kouper is redefining how care transitions happen. Backed by General Catalyst, CVS Health Ventures, 25madison, and leading health system partners, we’re on a mission to bridge the care transition gap and fundamentally improve the patient experience — helping people live longer, healthier lives.
Position Overview
We're looking for a Product Marketing Manager to own how Kouper shows up in the market. You will be responsible for positioning, messaging, competitive intelligence, and sales enablement—translating our product capabilities into compelling narratives that resonate with healthcare buyers. This role sits at the intersection of Product, Sales, and Marketing, and is critical to accelerating our go-to-market motion.
What You’ll Do
- Develop and refine product positioning and messaging that differentiates Kouper in the healthcare AI market
- Create compelling sales enablement materials: pitch decks, battle cards, case studies, ROI calculators, and objection handling guides
- Own competitive intelligence—track competitor moves, analyze positioning, and arm the sales team with insights
- Partner with Product to translate technical capabilities into customer-facing value propositions
- Conduct market research and customer interviews to deeply understand buyer personas, pain points, and decision criteria
- Support product launches with go-to-market plans, messaging frameworks, and cross-functional coordination
- Enable the sales team through training sessions, playbooks, and ongoing content development
- Analyze win/loss data and customer feedback to continuously refine messaging and positioning
Qualifications
- 4+ years of experience in product marketing, preferably in B2B SaaS or healthcare technology
- Strong track record of developing positioning and messaging that drives pipeline and revenue
- Experience creating sales enablement content that directly supports deal progression
- Excellent written and verbal communication skills with ability to translate technical concepts for business audiences
- Analytical mindset with experience using data to inform marketing decisions
- Proven ability to collaborate cross-functionally with Product, Sales, and Marketing teams
- Self-starter comfortable with ambiguity and building from scratch in a fast-paced environment
Preferred Qualifications
- Experience marketing AI/ML products or explaining technical products to non-technical buyers
- Background in healthcare technology or understanding of healthcare buyer personas (health system executives, clinical leaders)
- Experience with product launches and go-to-market planning
- Familiarity with competitive intelligence tools and methodologies
What We Offer
- Competitive salary and equity package
- Comprehensive health, dental, and retirement benefits
- The chance to make a significant impact in a mission-driven startup focused on transforming patient care
- Flexible hybrid work environment in NYC
- Expected Start Date: Feb 2026
Top Skills
AI
B2B Saas
Competitive Intelligence Tools
Healthcare Technology
Ml
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The Company
What We Do
Kouper is an AI platform that leverages context-rich Voice and SMS agents to close care gaps for the nation’s largest healthcare systems.
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