What you will do at VeSync:
- Strategy
- Shape product portfolio strategy including positioning, competitive white space identification, innovation pipeline opportunities, and long-term product differentiation
- Evaluate category drivers to inform strategic direction and opportunity prioritization
- Translate insights into clear, actionable strategies that guide product and commercial teams
- Commercial
- Drive commercial readiness by providing consumer insights that inform product value propositions, product stories, and claims.
- Translate insights into narratives that feed downstream commercial and channel strategies.
- Quantify opportunity sizes and recommend initiatives that enable category growth.
- Cross-functional Partnerships
- Partner closely with Product Managers (PMs) and Product Innovation (PI) teams to co-develop product concepts and validate consumer desirability.
- Collaborate with Brand Marketing / IMC to ensure alignment between product-market fit and brand/product positioning.
- Co-own final concept recommendations and influence roadmap decisions through insights and strategic rationale.
- Identify Growth Opportunities through Industry and Market Insights
- Assess category drivers, competitive trends, and unmet consumer needs.
- Quantify market opportunities and recommend initiatives to capture growth.
- Co-Develop New Product Concepts Using Regional and Global Insights
- Build product briefs rooted in insights and strategic priorities.
- Lead concept validation with target users.
- Co-own final concept recommendations with PM and Brand partners.
- Strategic Pricing & Target COGs
- Develop cost and pricing proposals aligned with consumer value expectations.
- Partner with finance on target COGs, pricing corridors, and margin objectives.
- Approve pricing for assigned product lines.
- Regional Portfolio Ownership & Roadmap Management
- Monitor lifecycle performance and identify optimization opportunities.
- Drive cross-functional updates to ensure alignment across regions and functions.
- Maintain and revise active product roadmaps based on insights, performance, and strategy.
- Product Positioning & Messaging Strategy
- Draft initial positioning frameworks and value propositions.
- Test messages with target consumers or users to ensure clarity and impact.
- Finalize and gain approval for product messaging for market readiness.
- Packaging Ownership
- Brief designers and agencies on packaging strategy and consumer requirements.
- Manage the overall packaging costs in relation to the overall product COG and MSRP target.
- Review packaging prototypes for alignment with brand, insights, and regulatory needs.
- Work with the Downstream PMM team to ensure the packaging of exterior messaging is competitive on the retail shelf before production.
- Approve final packaging for category launches.
What you bring to the role:
- Bachelor’s degree in Marketing, Business, or related field
- Up to 6 years in product marketing, product management, category management, or equivalent.
- Strong analytical skills with the ability to convert insights into actionable strategies.
- Experience working with PM, PI, Brand, and Finance teams across complex matrix organizations.
- Proven track record in both upstream strategy and downstream commercial execution.
- Excellent communication, storytelling, and cross-functional alignment capabilities.
Successful Candidate Attributes
- Ability to think strategically while executing with precision.
- Consumer- and insight-first mindset.
- Comfortable being the regional representative and leader for both upstream. product direction and downstream go-to-market readiness.
- Strong ownership mentality and ability to influence teams and management.
Location:
- This is an on-site, office-based role in Tustin, CA.
Salary:
- Starting at $130K Annually
Perks and Benefits:
- 100% covered Medical/Dental/Vision insurance for employee AND spouse + dependents!
- 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
- Free Gym Membership
- Generous PTO policy + paid holidays
- Life Insurance
- Voluntary Life Insurance
- Disability Insurance
- Critical Illness Coverage
- Accident Insurance
- Healthcare FSA
- Dependent Care FSA
- Travel Assistance Program
- Employee Assistance Program (EAP)
- Fully stocked kitchen
What We Do
Founded in 2011, Etekcity was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind. Today, Etekcity is now an international brand owner, serving a diverse e-commerce customer base in home improvement, consumer electronics, and outdoor equipment.
By offering innovative, feature-rich products infused with the latest cutting edge technology and user-friendly designs, we have made tremendous strides in the e-commerce marketplace since our inception. Innovative thinking, thoughtful practicality and technological sophistication have been paramount to our continued success as a leading e-commerce brand in an extensive range of product categories.
Our team is composed of bright, ambitious and creative-minded individuals with an unwavering passion for enriching the lives of those around us in new and exciting ways. While we’re an incredibly industrious bunch, we inspire our team members to be as happy and productive as possible by offering ample opportunities for growth, flexible work schedules and a casual, start-up like work environment where work and fun are not mutually exclusive.
With multiple international branches and plans to expand our product outreach to physical storefront retail centers, we’re committed to becoming the world’s premier retailer of home goods and outdoor equipment.
Building on better living isn’t just our slogan—it’s our promise to our valued team members too. #BuildingonBetterLiving.
