Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.
Tatari is looking for an experienced Product Marketing Manager (“PMM”). In this role, you will have high visibility and influence, focusing on both inbound and outbound product marketing initiatives. You will partner with our product, engineering, sales, and marketing teams to build, launch, and drive the adoption of new products and features, and identify opportunities to improve the brand experience throughout the customer journey.
The right candidate is user-focused and process-oriented, with a proven track record in product marketing in advertising technology and/or enterprise software. This person will have the opportunity to work across a range of products, and experience in the TV measurement/attribution and programmatic media buying space is a plus.
Responsibilities:
- Collaborate with product managers and own the go-to-market efforts for current and future products, features and service offerings
- Develop product messaging and positioning that sets Tatari apart from competitors and demonstrates understanding of our customers’ needs
- Communicate product and feature benefits through internal documents and presentations and externally through materials that can be used by our client-facing teams
- Build sales & marketing assets that communicate the customer story including videos, case studies, testimonials & more
- Summarize customer feedback and engage with product and engineering teams to ensure that the “voice of the customer” is being incorporated into the product roadmap
- Partner with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Qualifications:
- At least 4 years of experience in a product marketing role
- Experience leading cross-functional initiatives, communicating your strategy and vision, and driving the execution of all tactics
- Experience in soliciting customer feedback, gathering insights, and creating actionable plans to maximize product awareness
- Experience using tools such as Hubspot, Pendo, MixPanel, Storylane, and Confluence
- A strong writer who can distill complex concepts and topics and write with the customer in mind
- Data-driven in how you approach and measure your work
- Experience in the ad tech, video advertising, or measurement/attribution space
Benefits:
- Total compensation ($135,000 - $170,000/Annually)
- Equity compensation
- Health insurance coverage for you and your dependents
- 401K, FSA, and commuter benefits
- $150 monthly spending account
- $1,000 annual continued education benefit
- $500 Newbie Productivity Perk
- Unlimited PTO and sick days
- Monthly Company Wellness Day Off
- Snacks, drinks, and catered lunches at the office
- Team building events
- Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION
At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.
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What We Do
Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Fiverr, OneWheel and Chime—grow their business through linear and streaming TV. We combine a sophisticated media buying platform with proprietary analytics to turn TV advertising into an automated, measurable, and digital-like experience. Our team includes founders and leaders from Google, Microsoft, Stripe, Shazam, Amazon and Facebook. We are growing rapidly as we accelerate our mission to automate the complex landscape of managing and measuring ROI-positive television advertising. We have a long-term goal to make marketing on TV available to businesses of any size.
Why Work With Us
We're honored to have won best workplace awards from both AdAge and Inc Magazine. We are a tight-knit group and we enjoy spending time with each other, whether it’s exploring neighborhood restaurants, or volunteering to support a special cause.
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