Product Marketing Director

Posted 9 Days Ago
New York City, NY
In-Office
170K-190K Annually
Mid level
Artificial Intelligence • Healthtech
Clinical teams use Brellium to ensure every patient visit meets their payor & clinical quality standards.
The Role
The Product Marketing Manager at Brellium will develop messaging, lead go-to-market strategies, enable sales teams, and analyze market trends to enhance product visibility and adoption.
Summary Generated by Built In
About Brellium

Brellium's mission is a big one – to improve the standard of care across the US healthcare system. We’ve built AI-powered technology that helps healthcare providers deliver safer, higher-quality care - starting with the first real-time medical review platform built to fix clinical and compliance risks before they impact patients.
Each year, 1 in 20 people in the U.S. experiences a medical diagnostic or compliance-related mistake. Most providers lack the time, staffing, and tools to mitigate these issues - so they go unnoticed, impacting care quality and increasing clinical and financial risk.
Brellium is building the AI-powered platform that helps providers deliver safer, more consistent care by mitigating risk early and aligning patient visits with clinical best practices. Our goal is to give every provider in the U.S. the tools to deliver clinically excellent, data-driven care - at scale.
Brellium was founded in 2021. Since then, we’ve grown to serve over 250,000 providers across all 50 states who use Brellium to take better care of their patients and ensure data-driven, compliant care. We’re a Series A company with over $16MM in funding from First Round Capital, Left Lane Capital, and Menlo Ventures.

About the Role

As the Product Marketing Manager at Brellium, you’ll play a pivotal role in shaping how we communicate our value to healthcare organizations. You will own the development of differentiated messaging and positioning, ensuring our products stand out in a crowded and competitive healthcare technology landscape.

This role is ideal for a strategic thinker and storyteller who can translate complex product capabilities into compelling narratives that resonate with decision-makers across the buyer journey—from initial awareness to long-term customer growth. You will partner closely with Product, Sales, Customer Success, and Marketing to execute go-to-market strategies that drive adoption, revenue, and customer loyalty.

In addition to leading product launches and campaign execution, you’ll continually monitor market trends, customer feedback, and competitive intelligence to refine Brellium’s positioning. Your work will directly influence how prospects perceive Brellium, how customers engage with our solutions, and how our sales teams win in the field.

Key Responsibilities
  • Messaging & Positioning

    • Translate product features into clear, differentiated messaging that resonates with our ICP

    • Develop product narratives and value propositions tailored to providers, compliance leaders, and executives.

    • Maintain consistent messaging across all channels, from the website to sales collateral.

  • Go-to-Market Leadership

    • Own GTM planning for new products, features, and enhancements in close collaboration with Product and Sales.

    • Build and execute launch strategies that drive awareness, adoption, and expansion.

    • Partner with Growth Marketing to design campaigns that amplify product launches and highlight ROI for customers.

  • Sales & Customer Enablement

    • Create and refine sales collateral, pitch decks, and competitive battlecards.

    • Partner with Sales to equip teams with the right tools and messaging to overcome objections and win deals.

    • Develop product training sessions to ensure internal teams deeply understand Brellium’s offerings.

  • Market & Competitive Intelligence

    • Conduct ongoing analysis of industry trends, regulatory shifts, and competitor positioning.

    • Provide insights to the executive team to shape product strategy and maintain Brellium’s market leadership.

    • Translate customer feedback into actionable inputs for Product and Marketing.

  • Metrics & Impact

    • Define and track KPIs for product marketing initiatives, reporting on awareness, adoption, and impact on revenue growth.

    • Continuously iterate on campaigns and messaging to improve effectiveness.

    • Partner with RevOps to measure how product marketing influences pipeline and win rates.

Qualifications
  • 4+ years of experience in product marketing, ideally in healthcare technology or enterprise SaaS.

  • Exceptional writing, storytelling, and communication skills.

  • Strong analytical skills with the ability to turn market research and data into actionable insights.

  • Experience working cross-functionally with Product, Sales, and Marketing teams.

  • Proven track record of launching products and driving measurable impact on revenue and adoption.

We are committed to offering a comprehensive and competitive total rewards package, including robust health benefits, commuter benefits, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:
  • Equity Compensation

  • Medical, Dental, and Vision coverage

  • HSA / FSA

  • 11 paid holidays each year

  • Flexible PTO

  • Training and professional development

  • Hybrid Work Schedule (4 days onsite, 3 if located > 1 hour away)

What We’re About

Decide and Deliver: We are trusted to make nimble decisions without layers of sign-off and bureaucracy. We take smart risks, embrace the occasional failure, and focus on delivering results that matter.

Stay Hungry and Humble: There’s no room for ego here - just a shared drive to learn, improve, and take on what’s next.

Own It: We think and act like owners of our business. We are accountable for our actions, decisions, and results, even when things go wrong.

Customer Obsessed: Our customers are at the center of everything we do. We listen, adapt, and build flexible solutions that meet their needs. By staying responsive and proactive, we deliver value and build lasting partnerships.

Top Skills

AI
Communication
Data Analysis
Market Research
Marketing
SaaS
Sales Strategies
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The Company
HQ: New York, NY
70 Employees
Year Founded: 2021

What We Do

Clinical teams trust Brellium to reduce compliance risks, improve quality, and save time. By automatically auditing every patient visit against clinical and payer requirements, Brellium helps you proactively identify and fix documentation errors. With Brellium, you can rest easy knowing your clinic is compliant and nothing slips through the cracks.

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