We operate at the intersection of technology and law, in an industry that demands agility and innovation. Our team is dedicated to developing advanced solutions for legal professionals. Our daily work involves tackling intricate challenges, providing reliable, efficient, and smart solutions for legal experts across the globe. Join us in reshaping the legal landscape with groundbreaking technology.
About the Role
We are seeking a Product Marketing Manager to own positioning, messaging, and go-to-market strategy across our product portfolio. You'll act as the bridge between Product, Marketing, and Sales, translating technical capabilities into compelling value propositions that resonate with law firms, corporate counsel, and decision-makers.
Key Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions that speak directly to our buyer personas and market segments.
- Go-to-Market Strategy: Lead product launches, campaigns, and feature rollouts - driving awareness, adoption, and revenue impact.
- Market & Competitive Intelligence: Conduct research on industry trends, customer needs, and competitors to inform strategy and maintain Fulcrum GT's thought leadership.
- Sales Enablement: Create sales tools, pitch decks, battlecards, and case studies to equip Sales with compelling narratives that win deals.
- Content Development: Partner with Marketing to deliver product-driven content (whitepapers, webinars, blogs, customer stories) that engage prospects and customers.
- Customer Advocacy: Collaborate with Customer Success to highlight client outcomes and success stories that strengthen our brand credibility.
- Metrics & Impact: Track adoption, campaign performance, and market feedback to continuously optimize GTM efforts.
What We're Looking For
- 4 - 7 years of experience in product marketing or related roles, ideally in SaaS, enterprise software, or legal-tech.
- Strong ability to craft clear, persuasive messaging from complex ideas.
- Proven track record leading cross-functional initiatives with Product, Sales, and Marketing teams.
- Analytical mindset with experience leveraging data to guide decision-making.
- Excellent communication, storytelling, and presentation skills.
- Self-starter comfortable working in a fast-paced, entrepreneurial environment.
- This role would be based out of Hoffman Estates, IL or London, UK
Nice to Have
- Experience in legal, professional services, or compliance industries.
- Background in content strategy, demand generation, or sales enablement.
- Familiarity with CRM/marketing automation tools (HubSpot, Salesforce, Marketo, etc.).
Benefits
- (US) Competitive Health, Dental and Vision Insurance
- Pet Insurance
- 401k
- Flexible schedule
- Paid Holidays plus Paid Time Off
Job Type
- Full-time
Language
- English (Required)
Top Skills
What the Team is Saying
What We Do
Fulcrum GT provides innovative end-to-end digital business solutions for the Legal and Professional Services markets. Our true cloud SaaS solutions incorporate over 20,000+ industry-specific features built on best practices and are deployed in the quickest time-to-value in the industry.
Our clients represent the most progressive and largest professional services firms around the globe. We connect the professional services ecosystem through a legal marketplace and digital business framework that commercializes and digitizes processes and the exchange of data, from intake and execution to analytics and final revenue collection.
At Fulcrum GT, we believe in empowering individuals to make a meaningful impact, regardless of their role, background, or work style. As trailblazers in legal innovation, we're dedicated to reshaping the legal landscape. Our collaborative, ambitious culture fosters growth and progress for every team member. We prioritize your well-being with comprehensive benefits, recognizing that work is more than just a job – it's an integral part of your life's journey.
Join Fulcrum GT, where your contributions matter, and together, we pioneer the future of legal services.
Why Work With Us
Our solutions challenge the status quo of legacy technology that is not future-ready. We invest heavily in best-in-class enterprise-grade R&D and methodologies that empower our employees to revolutionize our industry while meeting their full potential. Make your work meaningful – join us and be part of the future of professional services innovation
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