Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.
We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.
Cordance is seeking a strategic and results-driven Product Marketing Manager responsible for developing and executing go-to-market strategies that drive awareness, adoption, and growth across multiple business units within our Commerce, Compliance, Industrials, and Education Divisions. This strategic role bridges product management, sales, and marketing to ensure Cordance’s product value is clearly communicated to both prospects and customers.
Key Responsibilities
Go-to-Market Strategy
- Lead the development and execution of go-to-market plans for new products and feature releases.
- Conduct market research and competitive analysis to define clear positioning, messaging, and pricing strategies.
- Produce product launch materials including internal enablement documents, customer-facing collateral, and demand generation content.
Positioning & Messaging
- Develop compelling product positioning and messaging that differentiates Cordance’s solutions in the market.
- Translate technical product capabilities into clear business benefits for various audiences including customers, prospects, analysts, and internal teams.
Sales Enablement
- Create sales enablement tools such as battle cards, pitch decks, objection-handling guides, and competitor comparisons.
- Collaborate closely with the sales organization to drive product understanding, increase win rates, and shorten sales cycles.
Market Intelligence
- Maintain a deep understanding of market trends, customer needs, and competitive landscapes relevant to Cordance’s business units.
- Provide actionable insights and feedback to product management to help shape roadmap decisions.
Content & Demand Generation Support
- Partner with demand generation and content marketing teams to create thought leadership, webinars, case studies, and campaign assets.
- Support customer advocacy initiatives by identifying and developing customer success stories.
Product Adoption & Customer Success
- Work closely with customer success and product teams to enhance product adoption.
- Develop onboarding materials, product documentation, and in-product guidance to support successful customer outcomes.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA is a plus.
- 5+ years of product marketing experience in B2B SaaS
- Demonstrated success in launching products, crafting positioning and messaging, and enabling sales teams.
- Exceptional written and verbal communication skills.
- Ability to manage multiple initiatives in a fast-paced, collaborative environment.
- Strong cross-functional skills, with experience working across product, marketing, and sales teams.
Preferred Qualifications
- Vertical experience in industrials, compliance, commerce, and/or education a plus
Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.
Why Join Us?At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
EEOC & ADA Statement:Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Final candidate must be able to pass a background check.To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/
What We Do
Cordance is a software company that acquires and accelerates the growth of vertically-focused, B2B SaaS companies by investing in their products, processes and people — for the long-term. Our experienced operators and subject-matter experts provide go-to-market leadership, operational support and financial backing to help our acquired businesses realize their full potential.
We partner with founders of established companies with less than $10M in ARR that have demonstrated product-market fit, strong teams, high customer retention rates and a readiness to serve an expanded customer base.
Come Join our Growing Portfolio of Businesses
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