Product Marketing Manager

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For?

We are seeking an experienced Product Marketing Manager to join our team and play a pivotal role in shaping the future of our health and fitness apps. In this role, you will partner with cross-functional teams to develop and execute innovative product marketing strategies that align with user needs, market trends, and our internal product roadmap. Your expertise in marketing audience strategy, go-to-market execution, and end-to-end user journey optimization will be critical in driving long-term revenue growth and ensuring our product resonates with our target audiences.

If you have a proven track record in Product Marketing Management, a user-centric mindset, and a desire to make a significant impact in the health and fitness space, we’d love to hear from you!

Key Responsibilities:

Marketing Audience Strategy 

• Market Research: Partner with Research/Insights to conduct market research and competitive analysis to identify trends, opportunities/threats, and leverage insights to inform product marketing strategies.  

• Develop and own a marketing audience strategy (by marketing channel paid/organic/CRM, market, gender etc) that drives long-term revenue growth balancing external demand/opportunities and our internal product roadmap/resources 

• Customer Insights: Analyze customer feedback and usage data to inform product development and marketing strategies, ensuring that customer needs are at the forefront.

Go-To-Market Strategy

• Develop and execute comprehensive go-to-market plans for new and existing products/features, ensuring alignment with overall business objectives including creating marketing collateral, coordinating with cross-functional teams to create compelling product narratives and communicate product value propositions and managing launch timelines..

• Development of a GTM playbook that can be replicated for new markets/audiences for future expansion

End to End User Journey Optimisation

• Content Development: Collaborate with Brand, Marketing, Design, Product to create high-impact marketing materials, including product briefs, case studies, blogs, and product videos across all touchpoints on web/app

• Collaborate with the above teams to develop, own and execute a 12 month new user journey/flow roadmap ensuring consistency across marketing messages/themes used and onboarding/in-app experience 

• Campaign Management: work with Growth, Brand and CRM leads to plan and execute multi-channel marketing campaigns to drive product awareness, adoption, and customer retention.

Metrics & Reporting 

• Define and track key performance metrics to measure the effectiveness of marketing initiatives and adjust strategies as needed to achieve desired outcomes.

Thought Leadership 

• Establish and maintain the company’s position as a thought leader in the industry through strategic marketing initiatives, including webinars, conferences, and industry partnerships.

Required skills

• 5+ years of experience in Product Marketing Management with demonstrated expertise in product marketing strategy and frameworks to develop GTM strategies

• Proven track record in driving PMM growth in a high-growth B2C company.

• Strong strategic thinking, communication, and project management skills. Proficiency in data analysis and familiarity with tools like Tableau, Amplitude, Google Analytics

• Creativity: Ability to craft compelling narratives that resonate with both technical and non-technical audiences.

• Collaboration: Proven track record of working effectively with cross-functional teams in a fast-paced environment with the ability to collaborate with a diverse group of stakeholders effectively.

• Adaptability: Ability to thrive in a dynamic, rapidly changing environment and adjust strategies as needed to meet business objectives. Doesn’t mind being hands-on whilst also being able to look at the bigger picture

• User-centric mindset 

• Nice to have: Experience/keen interest in health and fitness

Candidate journey

⭕️ Recruiter call --> ⭕️ Meet the Hiring Manager --> ⭕️ Test Task--> ⭕️ Presentation & QA with the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.

• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.

• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.

• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!

Check out some of our products

• Muscle Booster — musclebooster.fitness

• Yoga-Go — yoga-go.fit

• WalkFit — walkfit.pro