Product Marketing Manager

FURTHER is the leading AI-powered Sales & Marketing platform for senior living and healthcare organizations. Our next-gen suite of website engagement and AI sales assistants streamline the buying process for prospects and automate repetitive tasks for sales teams, driving higher conversion rates and increased NOI. Our unique blend of groundbreaking technology and deep industry expertise have made us the most widely adopted AI toolset in the market, used by over 5,500 communities to generate over $2.8 billion.

FURTHER is seeking an experienced Content and Product Marketing professional to join our growing team at our HQ in New York. This is a unique opportunity to shape how we tell the story of our product—crafting high-impact content that helps users understand, adopt, and love what we’re building, at our new office at Pencilworks in Brooklyn. We’ll rely on your deep understanding of the B2B buyers’ journey to build content and programs that will reinforce FURTHER’s leadership position and help us grow into new segments and verticals. This newly created role will report to the VP of Marketing and work closely with Sales, Customer Success and Product, making it a great opportunity to grow your skills and your career as part of a rising star in the healthcare industry.

• Product Content and Messaging: Transform our product story into a comprehensive content library across our website, sales materials, and educational resources. Own and maintain all product content to ensure it remains current, compelling, and accurately reflects our value proposition and capabilities.

• Strategic Product Communications: Drive the strategy and execution of all product-related communications, from feature launches to certification programs. Create and maintain a consistent narrative that resonates with both external audiences and internal teams, ensuring our product story is told effectively at every touchpoint.

• Customer Value Storytelling: Capture and amplify our customer success stories through compelling narratives and data-driven proof points. Develop robust ROI tools and case studies that clearly demonstrate the tangible impact of our solutions, making it easy for prospects to envision similar success with our products.

• Content & Marketing Experience: 3–5 years of experience in content and marketing roles, ideally within high-growth or startup environments, with a strong track record of creating compelling content, supporting go-to-market initiatives, and helping users understand and engage with digital products.

• Multi-Channel Customer Engagement: Proven track record of orchestrating integrated marketing campaigns across social media, email, and virtual events that drive meaningful engagement metrics and convert

• Sales & Customer Success Enablement: Experience building and scaling enablement programs that measurably improve sales productivity, reduce ramp time, and empower customer success teams to drive product adoption and retention.

• Strategic Content Leadership: Track record of developing compelling content strategies that break through market noise, with expertise in creating high-impact narratives across written, video, and visual formats that resonate with target audiences.

• Creative Resource Management: Strong experience building and managing relationships with creative agencies, freelancers, and vendors to efficiently scale content production while maintaining brand consistency and quality.

• Product Marketing Vision: Demonstrates deep understanding of modern product marketing principles with proven frameworks for go-to-market strategy, positioning, competitive analysis, and market research that drive business results.

• Product Marketing Background: Experience in product marketing, especially in a startup setting, is a plus—particularly if you’ve supported adoption, positioning, or launch strategies.

• Product Marketing Vision: Demonstrates deep understanding of modern product marketing principles with proven frameworks for go-to-market strategy, positioning, competitive analysis, and market research that drive business results.

Compensation Band
The base salary for this role ranges from $120,000 to $145,000, depending on experience and qualifications. In addition, the role is eligible for a performance-based bonus, typically 10–15% of base salary, which brings on-target earnings (OTE) to approximately $132,000–$166,750.

• Comprehensive benefits package, including health insurance, retirement plans, and more.

• Opportunities for professional development and career advancement.

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

FURTHER is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FURTHER considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. FURTHER is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.