The Role
The Product Marketing Manager will enhance user engagement through lifecycle campaigns, optimize messaging, drive conversions, and collaborate with teams to improve customer retention.
Summary Generated by Built In
About Titan:
At Titan, we’re empowering entrepreneurs, innovators, and small businesses with software that helps them grow. Built by a team that is passionate about creating lasting value, our products include Titan (titan.email), enterprise email for web presence providers; Neo (neo.space), our all-in-one business growth suite for small businesses; and Flock, our instant messaging and collaboration platform for teams.
Founded by Bhavin Turakhia, who has built multiple businesses (Zeta, Radix, Directi) with a combined enterprise value exceeding $2 billion, Titan is backed by a 25-year legacy of innovation. Today, Titan powers millions of conversations, with 2.5 million emails sent and received every week. In 2021, Automattic (the company behind WordPress and WooCommerce) invested $30M in Titan, valuing the company at $300M.
At Titan, you’ll be part of a fast-growing business, solving meaningful problems and shaping a product that empowers millions globally.
Introducing Neo:
Neo (neo.space) is our fast-growing direct-to-customer product designed to help small businesses, solopreneurs, and professionals establish a professional online presence with ease. Our offering includes domain name registration, an AI-powered website builder, and professional email. We are now poised for our next phase of growth and are looking for a growth marketing leader to accelerate new customer acquisition.
About the Role :
Product Marketing Manager – Neo
As a Product Marketing Manager at Neo, you will own all customer-facing communication, shaping compelling product narratives, optimizing key user journeys, and driving lead conversion. Your work will directly impact how potential customers perceive, engage with, and adopt our platform—fueling Neo’s growth.
Roles and Responsibilities:
- Customer Lifecycle & Engagement:
- Develop and execute customer lifecycle campaigns to improve activation, engagement, retention, and reactivation.
- Own and optimize in-product messaging (tooltips, modals, banners, etc.) to improve user experience and engagement.
- Build and refine onboarding flows to ensure users quickly find value in the product.
- Implement email, push, and in-app communication strategies to nurture users and improve retention.
- Product & Marketing Communication:
- Own all customer-facing messaging, including product updates, feature launches, and announcements.
- Craft website messaging (homepage, landing pages, etc.) to clearly communicate product value and drive conversions.
- Develop and maintain training materials and documentation to educate users on product features.
- Collaborate with design, content, and product teams to ensure messaging consistency across all channels.
- Data & Optimization:
- Define and track key engagement and retention metrics.
- Conduct A/B testing and experimentation to refine messaging, subject lines, and communication strategies.
- Leverage customer segmentation and behavioral data to create personalized and contextual messaging.
Skills and Qualifications:
- 5-10 years of experience, with at least 3 years in customer lifecycle management.
- Prior experience in a B2B or SaaS company is a plus.
- Compelling storyteller – Crafts clear, persuasive messaging that engages users and drives conversions.
- Lifecycle marketing expert – Skilled in developing advanced CRM and business strategies, building seamless customer journeys across multiple channels, and creating targeted content to enhance onboarding, retention, and engagement.
- Conversion-driven communicator – Writes high-impact website copy, landing pages, and in-app content that highlights Neo’s differentiators and motivates users to take action.
- Email & Nurture Specialist – Designs and executes email campaigns and lead nurture flows that educate, engage, and convert users into trial sign-ups or paying customers.
- Data-driven & analytical – Comfortable using data to optimize messaging and improve conversion rates.
- Highly collaborative – Works closely with product, design, and marketing teams to build cohesive, impactful communication strategies.
Top Skills
CRM
Email Marketing
SaaS
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The Company
What We Do
Meet Titan - the world’s first email product designed to address the communication and productivity needs of professionals and businesses. Titan enables businesses to get up and running on business-class email in a matter of minutes
