Product Marketing Manager

Company Description

Launched in 2020, Venus Protocol (a.k.a. “Venus”) pushed the edges of decentralized finance through its composition of two pre-existing solutions and deployment on BNB chain, lowering the barrier to entry for millions of new users around the globe. By combining the stablecoin minting facility introduced by Maker and algorithmic money markets developed by Compound, Venus simplified the user experience and provided core capabilities that enabled decentralized finance to flourish in a single application. As a result, Venus found remarkable success and quickly rose to be one of the most widely used decentralized applications in web3.

Job Description

• Determine product positioning, market segmentation, value proposition, branding for each offering
• Resourcing: set objectives, create the plan to achieve them and drive recruitment of the marketing team
• Go-to-market strategy for new offerings and continuous assessment of strategy and performance for existing products
• Hands-on marketing execution across all activities, communications and operations with, internal and external teams/agencies
• Measure performance: develop monitoring and analytics for team objectives and initiatives and continuously assess and adjust weekly
• Generate awareness: coordinate visibility across top tier media, events, speaking engagements
• Ship content: own the content strategy, shipments and drive thought leadership contribution across teams

Qualifications

• At least 3 years of product marketing in the DeFi space
• Results-driven approach and ownership mindset: you focus on building and iterating winning value propositions in the market across target segments
• Mindful to understand the bigger picture and be hands-on and practical
• Agility to find the determine correct path forward for each product, situation, not only repeat what was done before
• Experiment and data-driven approach to marketing