Location: Prague, Czech Republic
Job Overview: Join IQVIA as a Product Marketing Manager and play a pivotal role in shaping our market presence. You will design and implement comprehensive offering plans across specific markets, potentially overseeing multiple offerings and mentoring junior colleagues. This is an exciting opportunity to drive innovation and make a significant impact in a dynamic and supportive environment.
Essential Functions:
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Market Potential Analysis: Assess IQVIA’s potential in various marketplaces and determine the best strategies to maximize our impact.
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Lifecycle Management: Lead the lifecycle management of offerings, making strategic decisions to enhance profitability and market penetration.
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Innovation and Partnerships: Develop innovative combinations of IQVIA and third-party offerings, aligning them with corporate strategy to maximize client benefits and market position.
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Go-To-Market Strategy: Define and execute comprehensive go-to-market plans, ensuring offerings meet customer needs and are economically viable.
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Client Engagement: Collaborate with client-facing teams to document client needs and support the continuous development of relevant offerings.
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Brand Enhancement: Improve our brand image through effective communication, KOL engagement, and impactful events.
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Marketing Communication: Rebuild marketing communication and product positioning to achieve targeted business results.
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Pricing Strategy: Develop and implement pricing strategies to ensure competitive positioning and profitability of our offerings.
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Team Leadership: Lead and manage a small team, providing guidance and support to achieve departmental goals.
Qualifications:
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Education: Bachelor’s Degree required.
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Language Skills: Fluent in English and Czech/Slovak.
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Experience: Minimum of 2 years, ideally 3-5 years, in Marketing/Product Development with non-physical/data-driven products and services. Industry experience (e.g. in PR & Research Agencies, Banking, Insurance, IT, or Services industries). Experience in Pharma, Healthcare would be of advantage.
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Skills: Excellent communication and interpersonal skills, curiosity, drive, strong problem-solving abilities, analytical thinking, project management, and planning skills.
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Eligibility: Must be eligible to work in the Czech Republic.
Benefits:
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Generous Leave: Enjoy 25 days of holidays.
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Transportation: Company car or car allowance.
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Meal Contributions: Meal contribution to support your daily needs.
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Wellness: Access to a cafeteria and sports card contribution.
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Work-Life Balance: Flexible office hours and a hybrid working model to support your work-life balance.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
What We Do
IQVIA (NYSE:IQV) is a leading global provider of advanced analytics, technology solutions, and clinical research services to the life sciences industry. IQVIA creates intelligent connections across all aspects of healthcare through its analytics, transformative technology, big data resources and extensive domain expertise. IQVIA Connected Intelligence™ delivers powerful insights with speed and agility — enabling customers to accelerate the clinical development and commercialization of innovative medical treatments that improve healthcare outcomes for patients. With approximately 70,000 employees, IQVIA conducts operations in more than 100 countries. To learn more, visit www.iqvia.com.
