Product Marketing Manager

Posted 5 Days Ago
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Paris, Île-de-France
Hybrid
Mid level
Information Technology • Consulting
The Role
As a Product Marketing Manager at Skello, you will manage the product lifecycle from market research to post-launch analysis, ensuring product value maximization. Your role will involve crafting messaging, developing go-to-market strategies, and collaborating with cross-functional teams to enhance brand presence and engage users effectively.
Summary Generated by Built In

Skello is a European company with one mission: reinvent shifted work through a collaborative solution which enables teams to better anticipate, organize and communicate.


In short, Skello is a workforce management solution for shift based workplaces that enables teams to tackle the hassle of complex scheduling. For managers, Skello optimizes work organization by helping them to make the best decisions in managing their staff costs. For employees, our tool facilitates easy and open communication and simplifies daily life.


Skello’s ambition is to be the number one solution for shifted work teams in Europe. To achieve this, Skello raised a €40M Series B round of financing from expert funds in the field (Partech, Aglaé Ventures & XAnge) in order to bring ever more value to our clients through new features and to open up new markets, beyond our historic industries such as hospitality, retail and health.


Context


The objective of Skello's Product Marketing team is to ensure the successful launch and adoption of our products by customers, and to create compelling messaging that highlights their value. At the heart of all our projects, Product Marketing Managers are at the forefront of bridging the gap between our product(s) and the market, finding ways to communicate their benefits effectively and drive user engagement.

As our future Product Marketing Manager, you will be involved in the entire product lifecycle, from market research and customer insights to launch strategies and post-launch analysis, to ensure our products resonate with users and meet market needs.

You will be joining a passionate, talented, and multidisciplinary team dedicated to developing innovative go-to-market strategies, executing exceptional product positioning, and elevating our brand presence across Europe.


If you see Product Marketing as a discipline that combines market understanding, strategic thinking, and creative communication, then you are the one we are looking for, and this job is made for you.

Missions

  • Ensure product value maximisation for customers and users through strategic product marketing initiatives.
  • Identify and evaluate market trends and opportunities across different segments to inform product strategy.
  • Conduct thorough customer research, both qualitative and quantitative, to gain deep insights into user needs and preferences.
  • Develop compelling value propositions and tailored messaging for international markets, segments, and target audiences.
  • Create and execute effective Go-To-Market strategies focused on driving product adoption and acquiring new customers through various channels.
  • Collaborate cross-functionally with Product Managers, Sales, and Customer Success teams to align product marketing efforts with overall business objectives.
  • Define and monitor key performance indicators (KPIs) to measure and optimise the impact of product marketing strategies.

Qualifications

  • You have at least 3 years' experience in SaaS business, marketing and product issues.
  • You have experience in defining, positioning and launching SaaS product features.
  • You have an analytical mind and know how to use quantitative and qualitative data to make recommendations.
  • Storytelling holds no secrets for you. You're able to simplify complex concepts into concise, impactful messages.
  • You're a true project manager at heart, communicating and aligning all stakeholders around a project.
  • If you've got a good pen and like to write, then you've definitely come to the right place!
  • You're native in French and at ease in English, and can express yourself both orally and in writing. Spanish or Italian is a plus.

Hiring process

  • Discovery call : A 15 min video call with a member of the Product Marketing team, to better understand your career plan and answer any questions you may have
  • Business interview : 60 minutes with Mathieu (Senior PMM) or Lucie (Head of Product Marketing)
  • Case study : to evaluate your skills and give you a taste of what working at Skello could be like / A case study to be carried out at home and presented to Lucie (Head of Product Marketing) and Ariane (VP Product).
  • Vision interview : 30 minutes with Paul (Chief of Staff).
  • Fit interview : 15 minutes with a member of the product team (can be an onsite coffee ☕)

We believe in the well-being and fulfillment of our employees at work :


- Eight additional RTT (Reduction of Working Time) days on top of the five weeks of paid vacation

- A restaurant ticket card (Swile)

- An installation budget of 150 euros for effective remote work

- A sustainable mobility package, along with 50% reimbursement of public transportation costs

- Health insurance (Side Care)

- A balanced remote work policy (up to 2 days per week)

- A gym in our offices

- Tailored onboarding and a continuous training budget

- Offices located in the heart of Paris

The Company
Paris
296 Employees
On-site Workplace
Year Founded: 2016

What We Do

Skello is a European company whose mission is to reinvent the way shifted teams work in the field by enabling them to better anticipate, organize, and communicate. How do they do it? Through intuitive and collaborative technology. More specifically, Skello is a SaaS HR
management solution for any type of establishment with a complex schedule system.

For managers, Skello optimizes how workflows are organized and helps them make decisions on how to manage team costs.

For employees, Skello makes communication easier and facilitates their lives on a daily basis.

Skello’s ambition is to be the leading solution for all shifted teams in Europe. To achieve this, a €40M Series B financing round has been carried out with funds that are experts in the field (Partech, Aglaé Ventures & XAnge) in order to bring even more value to its customers with new features and open up to new business sectors. In addition to the traditional sectors, Skello is also looking to expand into new areas of activity: hospitality, retail, and health

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