Product Marketing Manager

Company Description

At Intelerad, we believe the path to answers in healthcare should be clear-whether you are waiting for a diagnosis or trying to expedite one. Our medical imaging solutions streamline the flow of information, simplifying complex processes, maximizing efficiencies, and shining a light on the unknown. We empower physicians to get patients the answers they need faster and improve outcomes for everyone. With more accessible imaging, we are getting patients out of the dark.

Headquartered in Raleigh, NC and Montreal, Intelerad has nearly 800 employees located in offices across six countries. The company empowers nearly 2,000 healthcare organizations around the world with the speed, scalability, and simplicity needed to increase business performance while, most importantly, improving patient outcomes. Intelerad’s modern enterprise solutions have been acknowledged by a Best in KLAS recognition, ranking #1 for PACS Asia/Oceania in the 2021 Best in KLAS: Global Software (Non-US) report. 

Job Description

Purpose 
Intelerad is seeking an experienced and strategic Product Marketing Manager to join the Product Marketing Team. This role is responsible for foundational processes that drive the adoption and growth of Intelerad products, including defining and executing the go-to-market strategy for new products and ensuring marketing release readiness for each product release. The Product Marketing Manager position requires close collaboration internally with Sales, Product Management, Marketing and Communications, Business Development and Client Services teams. Externally, this position with be working closely with prospects, customers, analysts, and other industry influencers. 

The ideal candidate will have strong leadership skills, a proven track record in product marketing strategy, and the ability to craft compelling messages that resonate with our healthcare audience. 

Key Responsibilities: 

Go-to-Market Strategy 

• Create go-to-market strategies for new product launches, including segmented positioning and messaging that differentiate our products in the market. 

• Partner with other marketing team members to execute relevant marketing activities. 

Release Readiness 

• Ensure marketing release readiness for all portfolio products. 

• Craft key messages for customer retention, up-sell, and cross-sell.

Incorporate Market Insights 

• Partner with Market and Competitive Analyst to inform product development and marketing strategies with market insights. 

• Collaborate with the Sales Enablement team to deliver strategic training initiatives to our commercial teams. 

Collaboration 

• Work closely with product management, sales, and customer success teams to ensure alignment and drive product success. 

Qualifications

Qualifications: 

• Bachelor’s degree or equivalent in marketing, business, or a related field. 

• 3-5 years of experience in product marketing, preferably in the healthcare or healthcare technology sector. 

Skills: 

• Proven experience in defining go-to-market strategies and executing release readiness in a software environment. 

• Excellent storytelling skills. 

• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously. 

• Familiarly with a pragmatic framework 

 
Supervisory Requirements: None 

Travel Requirements: 5% travel required 

Additional Information

All applicants meeting minimum qualifications will be required to complete a 30 minute online assessment as part of your application.

This job may require periodic background checks and security clearances

Intelerad is committed to the principles of equal employment. We are committed to complying with all federal, state and local laws providing equal employment opportunities and all other employment laws and regulations. Applicants, employees and former employees are protected from employment discrimination based on race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age (40 or older), disability and genetic information (including family medical history). Intelerad is dedicated to the fulfillment of this policy regarding all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

Intelerad is committed to ensuring equal employment opportunity for qualified individuals with disabilities. Intelerad uses the Americans with Disabilities Act (“ADA”)as a standard for global recruiting and hiring purposes. This prohibits discrimination against qualified individuals with disabilities. The ADA defines “disability” as a physical or mental impairment that substantially limits one or more of the major life activities of an individual, a record of such impairment, or being regarded as having such an impairment.

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Intelerad Partners with Strategic Radiology to Bring Innovative Medical Image Management Solutions to More than 1,300 Radiologists Across the US

Meet Intelerad’s Leadership Team: https://www.intelerad.com/en/about/leadership-team/

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