Product Marketing Manager

Bose Professional is a leader in the professional audio industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. As we continue to expand our team, we are seeking a Product Marketing Manager​ to join us on our journey.

To help our users amplify their brand with sound.
Be the preferred brand in the creation of engaging & extraordinary audio environments that connect people in meaningful ways.

- One Team, One Goal; Collaborative; "Not my job" is not in our vocabulary
- Outside > In; Complete Solutions; We are the product
- No Politics; Open & Direct; Collaborative; Deliver on commitments
– Empathy; Recognition; Fairness; Courtesy
- Creative & Innovative Thinking; Do what it takes to serve the customer; Quality Solutions; Low-key but high performing 

As a key component of the Global Marketing team, the Product Marketing Manager has a deep understanding of target customer(s) needs and preferences within Pro Audio and installed sound market. The role uses a mix of both creative and analytical skills to create insights that lead to compelling product positioning and messaging, and successful go-to-market efforts. The Product Marketing Manager is responsible for sharing knowledge of products with sales, marketing, and other internal partners, and training of personnel who work in the field. In addition to maintaining the current portfolio and bringing new products to market, the Product Marketing Manager partners with other team members to create successful full-funnel campaigns supported by content strategies to be executed by marketing.

• Clearly and compellingly articulate product positions, value props and feature/benefits
• Responsible for developing vertical-specific GTM plans
• Lead product launch planning, ensuring successful GTM results
• Create buyer personas to align with business and marketing decisions resonates with target consumers
• Create trainings and presentations for sales, marketing and other stakeholders
• Responsible for building sales narratives and validating them with customers and internal team members
• Work closely with our cross-functional teams and forge strong working relationships with stakeholders
• Ensure consistency of messaging across all marketing channels and materials

• 6+ years of experience working in product marketing, product management, and/or marketing in Pro Audio and/or Installed Sound market
• Experience in the field a big plus
• Deep understanding of the relevant products in our space, the market, and the “voice of the customer”
• Ability to make complex products easy to understand and sell
• Strong written and verbal communication skills
• Familiarity with digital marketing tools and platforms
• Experience working on teams in a fast-paced environment

Product Marketing Manager
​Director of Product & Digital Marketing located in the US
​Full-time
US, ideally East Coast with preference for Framingham, MA area. If local to MA, this is a hybrid role working 3-days a week onsite.