Requisition ID: 73429
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant
pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen
and laundry appliances, the company is driving meaningful innovation to meet the evolving
needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid,
JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported
approximately $16 billion in annual net sales - close to 90% of which were in the Americas -
41,000 employees, and 35 manufacturing and technology research centers. Additional
information about the company can be found at WhirlpoolCorp.com.
Whirlpool is currently seeking a qualified candidate for the role of a Product Marketing Manager opening to join our Cleaning organization on the Product Strategy & Launch team.
This role will be based in Benton Harbor, MI, onsite.
The Product Marketing Manager will lead a cross functional team composed of consumer insights, brand marketing, engineering, manufacturing, sales, finance, and external stakeholders to define & deliver cleaning products, such as dishwashers, that improve life at home. This person will also translate winning products into compelling stories and go-to-market plans for our portfolio of brands (Whirlpool, KitchenAid, Maytag, and Amana).
Lead cross functional teams that deliver new Cleaning products to market
Harness consumer insights, shopper research, competitive benchmarks, and brand positioning to make product and product feature decisions that will have compelling value for our customers
Partner with finance to build and present robust business cases, including pro forma financials, capital requirements, and key performance metrics
Launch new products with effective marketing plans: connect product design and aesthetics to shopping behaviors (First Moment of Truth), and connect product functional benefits to consumer needs (Second Moment of Truth)
Bachelor’s Degree
3+ years of experience in marketing, brand management, product management or engineering
Bachelor’s Degree in Marketing
Growth mindset: consumer-centric, insight-led, and naturally curious with a passion for solving complex problems and challenging the status quo
Strong leadership and communication skills, with a proven ability to present complex topics both analytically and creatively
Excellent critical thinking, sound business judgment, and decisive problem-solving abilities
Proven success operating and delivering results in a fast-paced, matrixed global organization
Strong strategic acumen with the ability to turn data and insights into actionable business strategies
Highly collaborative approach with a strong track record of building cross-functional partnerships
Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, Barista Bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:
Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
Sabbatical - Four weeks paid leave after every five years of service.
Connect with us and learn more about Whirlpool Corporation
See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.
Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
Skills Required
- Bachelor's degree
- 3+ years of experience in marketing, brand management, product management, or engineering
- Bachelor's degree in Marketing
- Consumer-centric, insight-led growth mindset
- Strong leadership and communication skills
- Critical thinking, business judgment, and problem-solving abilities
- Experience delivering results in a fast-paced, matrixed global organization
- Strategic acumen and ability to turn data and insights into actionable strategies
- Strong cross-functional collaboration skills
Whirlpool Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Whirlpool Corporation and has not been reviewed or approved by Whirlpool Corporation.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical/dental/vision along with mental-health and EAP resources in the U.S. First-day benefits are also indicated for some roles, reinforcing perceived accessibility of core coverage.
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Parental & Family Support — Family-oriented support is emphasized through paid parental leave references, added caregiver leave options, and expanded family-building benefits such as fertility coverage and adoption/surrogacy reimbursement. External recognition for working-parent practices is cited as consistent with this family-friendly benefits posture.
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Retirement Support — Retirement offerings are described as meaningful, including a 401(k) match and, in some descriptions, additional company contributions alongside other financial supports like coaching and purchase programs. This strengthens total rewards for employees who weigh long-term benefits alongside base pay.
Whirlpool Corporation Insights
What We Do
Life at home has been at the heart of our business for 110 years - it is why we exist and why we are passionate about what we do. Beginning with our founders to the everyday actions of our people, our values have always kept us grounded -- Integrity, Respect, Inclusion & Diversity, One Whirlpool, Spirit of Winning. What we do at Whirlpool Corporation matters because consumers trust our brands. We never take that for granted and we work every day to earn that trust as we are committed to being the best kitchen and laundry company, in constant pursuit of improving life at home.
