The Role
Own product positioning, messaging, go-to-market launches, customer case studies, competitive materials, demos, campaigns, developer marketing, and market research. Translate technical security capabilities into buyer-focused content, support sales adoption, generate qualified pipeline, engage technical and security buyers, and promote APIs, SDKs, and free-tier products. The role also requires campaign analytics, customer interviews, product demonstrations, and collaboration with product and sales teams.
Summary Generated by Built In
Our Client is a high tech company and device security for African businesses and they are looking for a Product Marketing Manager in Lagos.
Job Summary
The Product Marketing Manager will own product positioning, messaging, go-to-market launches, customer proof, competitive materials, product demonstrations, campaigns, developer marketing, and market insight. The role requires translating technical security capabilities into clear buyer outcomes and producing materials that build credibility and support sales. Success will be measured by product clarity and launches, sales adoption of marketing materials, and qualified pipeline generated through paid and organic channels.
Job Responsibilities
• Develop positioning and messaging for each product, including target buyers, problems solved, and competitive differentiation; maintain consistency across the website, presentations, and sales conversations.
• Plan and execute product go-to-market launches, including briefs, announcements, demonstrations, and sales briefings.
• Turn customer deployments into case studies, quantify results, and package security credentials such as penetration tests and ISO 27001 information.
• Create and maintain competitor comparison pages and sales battlecards covering competitors such as Microsoft Entra ID, Intune, JumpCloud, Okta, and Duo.
• Turn product walkthroughs into short demo videos, landing pages, and explainers that educate and sell.
• Plan and run LinkedIn and Google campaigns on a lean budget, measuring cost per qualified lead.
• Help developers discover and adopt APIs, SDKs, and free-tier products.
• Speak with customers, prospects, and lost deals to understand market needs and share insights with product and sales teams.
Requirements
• At least 3 years of experience in B2B SaaS product marketing, including some experience selling to technical or security buyers.
• Working understanding of identity and security concepts, including MFA, passkeys, SSO, device management, and zero trust.
• Clear, plain writing skills and the ability to turn technical features into buyer outcomes.
• Demonstrated experience delivering product launches, case studies, and sales materials that sales teams use.
• Hands-on campaign experience, including writing ads, building landing pages, and analysing results.
• Ability to own work end to end and collaborate effectively in a small, fast-moving team.
• Experience marketing to Nigerian or African banks, fintech companies, or regulated enterprises.
• Familiarity with NDPA, GDPR, or ISO 27001 as purchasing drivers.
• Developer marketing experience, including documentation and tutorials.
• Ability to record and edit short product demonstration videos.
Hired Candidate first 90days
Days 1–30: Learn. Use every product, join sales calls, speak with at least five customers or prospects, and audit the website and sales materials against buyer needs.
Days 31–60: Position. Develop messaging for each product line and publish the first customer case study and competitor comparison page.
Days 61–90: Launch. Run one full product launch and start the first paid campaign, reporting cost per qualified leads.
Skills Required
- At least 3 years of experience in B2B SaaS product marketing
- Experience selling to technical or security buyers
- Working understanding of MFA, passkeys, SSO, device management, and zero trust
- Clear, plain writing skills and ability to translate technical features into buyer outcomes
- Experience delivering product launches, case studies, and sales materials
- Hands-on campaign experience, including ad writing, landing pages, and results analysis
- Ability to own work end to end and collaborate in a small, fast-moving team
- Experience marketing to Nigerian or African banks, fintech companies, or regulated enterprises
- Familiarity with NDPA, GDPR, or ISO 27001 as purchasing drivers
- Developer marketing experience, including documentation and tutorials
- Ability to record and edit short product demonstration videos
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The Company
What We Do
eRecruiter Nigeria is a recruitment consultancy that helps employers find candidates by offering services in talent acquisition, recruitment, outsourcing, and payroll, aiming to reduce cost-per-hire.
