The Role
Lead product marketing strategy and go-to-market execution for telecom and AI communication products. Responsibilities include product positioning, messaging, launches, market and competitor research, marketing collateral, sales enablement, demand generation, customer insight gathering, KPI analysis, and cross-functional collaboration with Product, Sales, Customer Success, and Digital Marketing teams across global markets.
Summary Generated by Built In
Company: Elision Technologies Pvt. Ltd.
Job Title: Product Marketing Manager
Location: Ahmedabad, Gujarat
Experience: 5+ Years
Employment Type: Full-Time
Department: Product Marketing
About Elision TechnologiesElision Technologies Pvt. Ltd. is a leading provider of telecom and AI-powered communication solutions, serving businesses across global markets. Our innovative product portfolio includes DialShree Contact Center Solution, GoAuto Dialer, Call Center Software, VoIP Solutions, IP PBX, AI Voice Bots, Cloud Telephony, and Unified Communications. We empower organizations to enhance customer engagement, improve operational efficiency, and accelerate business growth through cutting-edge communication technologies.
About the RoleWe are seeking a highly motivated and experienced Product Marketing Manager to lead the marketing strategy and go-to-market (GTM) execution for our telecom and AI communication products. The ideal candidate will possess strong expertise in telecom technologies, product positioning, market research, and B2B product marketing.
This role requires close collaboration with Product Management, Sales, Customer Success, and Digital Marketing teams to create compelling product messaging, enable sales success, and drive customer acquisition and product adoption across global markets.
Key Responsibilities- Develop and execute comprehensive product marketing strategies for Elision's telecom and communication solutions.
- Define product positioning, messaging, and value propositions tailored to different customer segments and industries.
- Plan and execute Go-to-Market (GTM) strategies for new product launches, feature releases, and solution enhancements.
- Conduct market research, customer analysis, and competitive benchmarking to identify growth opportunities and market trends.
- Develop high-quality marketing collateral, including:
- Product brochures
- Sales presentations
- Datasheets
- Case studies
- Whitepapers
- Website content
- Product videos
- Collaborate with the Sales team to create sales enablement materials, product demonstrations, and competitive battle cards.
- Support demand generation initiatives through webinars, product launches, email campaigns, digital marketing, and partner marketing programs.
- Gather customer feedback and market insights to influence product roadmap and feature prioritization.
- Work closely with Product Managers to ensure product messaging aligns with customer needs and business objectives.
- Monitor product performance, customer adoption, campaign effectiveness, and marketing KPIs to optimise growth strategies.
- Represent Elision Technologies at customer meetings, exhibitions, webinars, conferences, and industry events.
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline.
- MBA in Marketing or Product Management is preferred.
- Minimum 5 years of experience in Product Marketing, preferably within the Telecom, VoIP, Unified Communications, Contact Center, or B2B SaaS industry.
- Proven experience in product launches, GTM planning, product positioning, and sales enablement.
- Excellent communication, presentation, storytelling, and content development skills.
- Strong analytical and strategic thinking abilities with experience in market and competitor analysis.
- Ability to manage cross-functional projects and collaborate with multiple stakeholders.
The ideal candidate should have a strong understanding of:
- VoIP Solutions
- IP PBX
- Contact Center Software
- Predictive Dialers
- Auto Dialers
- SIP & SIP Trunking
- Cloud Telephony
- Unified Communications (UC)
- AI Voice Bots
- Omnichannel Customer Engagement Solutions
Knowledge of Elision's product portfolio—including DialShree, GoAuto Dialer, Call Center Software, and AI-powered communication solutions—will be a significant advantage.
Preferred Skills- Experience working in a B2B SaaS or Telecom Product company.
- Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Zoho CRM.
- Understanding of SEO, digital marketing, content marketing, and product analytics.
- Experience with AI-powered communication platforms, conversational AI, or customer engagement technologies.
- Exposure to global markets and enterprise product marketing.
- Product Positioning & Messaging
- Go-to-Market (GTM) Strategy
- Product Launch Management
- Market Research & Customer Insights
- Competitive Analysis
- Sales Enablement
- Demand Generation
- Strategic Planning
- Stakeholder Management
- Communication & Presentation Skills
- Cross-functional Collaboration
- Data-driven Decision Making
Skills Required
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related discipline
- At least 5 years of experience in Product Marketing, preferably in Telecom, VoIP, Unified Communications, Contact Center, or B2B SaaS
- Experience with product launches, go-to-market planning, product positioning, and sales enablement
- Excellent communication, presentation, storytelling, and content development skills
- Strong analytical and strategic thinking abilities, including market and competitor analysis
- Ability to manage cross-functional projects and collaborate with multiple stakeholders
- MBA in Marketing or Product Management
- Experience working in a B2B SaaS or Telecom product company
- Hands-on experience with Salesforce, HubSpot, or Zoho CRM
- Understanding of SEO, digital marketing, content marketing, and product analytics
- Experience with AI-powered communication platforms, conversational AI, or customer engagement technologies
- Exposure to global markets and enterprise product marketing
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The Company
What We Do
Elision Technologies provides unified telecommunications and omnichannel communication solutions for businesses and government organizations. Its software brings inbound and outbound interactions—including voice, email, chat, WhatsApp, and social media—into a single interface, with tools for contact-center operations, workflow automation, CRM integrations, and AI-based quality monitoring. The company also offers VoIP, PBX, dialer, and telecom implementation and support services, serving customers across multiple industries.
