Product Marketing Manager

Posted 2 Days Ago
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Copenhagen, DNK
Hybrid
Mid level
Artificial Intelligence • Edtech • HR Tech • Software
The Role
Develops product positioning, messaging, go-to-market strategies, launches, competitive intelligence, sales enablement, demos, and interactive buyer experiences for an AI-powered B2B SaaS platform. Partners with Product, Sales, Marketing, Design, and Customer Success to translate complex capabilities into compelling customer stories, improve the buying journey, build alignment, and support adoption and growth.
Summary Generated by Built In

Product Marketing Manager 

Our mission is to help people and organizations succeed together. The Zensai Human Success Platform brings learning, performance, engagement, and AI-powered coaching into Microsoft 365, connecting the insight people need with the confidence and support to act on it. The result is continuous progress for employees, managers, and the organization.

We're looking for a Product Marketing Manager who is as curious about people as they are about technology, and who wants to help turn an ambitious Human Success vision into something customers can understand, believe in, and act on.

About the role 

Product Marketing sits at the intersection of product, customers, the broader market, and growth. We get close to the technology and the people it serves, turn complexity into something clear and compelling, and bring the organization with us.

As a Product Marketing Manager, you'll work closely with Product, Sales, Marketing, and Customer Success to shape product direction, strengthen how we take Zensai to market, and turn shared understanding into differentiation, adoption, and growth.

The role spans go-to-market strategy, launches, market and competitive intelligence, sales enablement, positioning, and messaging and the buyer-facing product experience. You’ll help shape not only what Zensai says, but how buyers see, experience, understand and believe in its value throughout the buying journey. 

We're also rethinking how Product Marketing gets done. We use AI to connect signals, uncover patterns, and create more space for human judgment, creativity, and collaboration. We're looking for someone who will experiment thoughtfully and help shape what an AI-enabled Product Marketing team can become.

What you'll do

  • Build a connected view of customers, competitors, and the market and turn signals into insight to help product and commercial teams make better decisions

  • Shape positioning and messaging so customers, buyers, partners, analysts, and internal teams understand what makes Zensai different and why it matters

  • Own and continuously improve how customers experience Zensai across the buying journey, from first product exposure through evaluation.

  • Create compelling demos, interactive product experiences, visual storytelling, and use-case-led journeys that make the product easy to understand, differentiated, and memorable.

  • Support launches and go-to-market initiatives from strategy through execution

  • Partner closely with Product and Design to translate product capability into buyer-facing experiences that show value in context rather than simply explain features.

  • Identify gaps in the product experience across the GTM funnel and turn them into better demos, proof points, stories, and digital experiences that increase buyer confidence and help move opportunities forward.

  • Build alignment across Product, Marketing, Sales, and Customer Success while balancing competing priorities and perspectives

What success looks like

  • Clear, differentiated positioning that is understood and used consistently across channels and customer touchpoints

  • Compelling visual product stories and experiences that increase buyer confidence and help move opportunities forward

  • A shared, evidence-based understanding of customers, competitors, and the market that teams use to make decisions

  • Successful product launches including commercial readiness and customer adoption

  • Strong alignment between Product, Marketing, and Commercial teams

  • Measurable contribution to growth, retention, and customer success

What you'll bring

  • 3+ years of Product Marketing experience in B2B SaaS or AI technologies

  • Experience working across Product, Sales, Marketing, and Customer Success teams, balancing competing priorities and stakeholder needs

  • Strong written and verbal communication skills, with the judgment to make complex ideas clear for different audiences

  • Experience turning product capabilities and customer needs into clear stories and useful content across written, visual, and interactive formats

  • Experience developing positioning, messaging, go-to-market plans, and sales enablement programs

  • Confidence influencing decisions and building alignment without direct authority

  • Confident using AI to accelerate research, connect data, develop content, and scale impact, while knowing where human judgment matters most

  • Strong commercial awareness, curiosity and a hands-on mindset

You'll stand out if you have

  • Experience in HR technology, learning technology, employee engagement, performance management, or workplace platforms

  • Experience bringing AI-powered products or capabilities to market, including visual storytelling assets, demos, or interactive experiences that make complex technology feel simple and compelling

  • Experience conducting customer research, competitive analysis, or market intelligence programs

Benefits

Full Flexibility: Work where and when you do your best! Morning person or night owl? Home office or office vibes? You decide.

Learning: 10% of your working time dedicated to development. Built in, not squeezed in.

Pension & Health: We’ve got you covered—literally. Enjoy a robust pension plan that includes life insurance, and coverage if life throws a curveball like loss of work capacity or serious illness. Plus, our health insurance takes care of hospital stays, surgeries, physical therapy—you name it. Peace of mind, sorted.

Laptop & Company Phone: Stay connected with a Laptop & iPhone on us. Need a subscription? We’ve got that too.

Lunch & Snacks: Feels more like fine dining when we go to lunch, including tasty meals, snacks, and drinks. Your taste buds will thank you!

About Zensai

Zensai is a global team of around 200 people across Europe, the US, and ANZ. We believe people should have the opportunity to keep learning, feel connected to their workplace, and do their best work. That’s why we created the Human Success Platform. Built into Microsoft 365 and powered by AI, it helps companies turn learning, engagement, and performance into a natural part of everyday work.

Skills Required

  • 3+ years of product marketing experience in B2B SaaS or AI technologies
  • Experience collaborating across Product, Sales, Marketing, and Customer Success teams
  • Strong written and verbal communication skills
  • Experience translating product capabilities and customer needs into written, visual, and interactive content
  • Experience developing positioning, messaging, go-to-market plans, and sales enablement programs
  • Ability to influence decisions and build alignment without direct authority
  • Confidence using AI for research, data connection, content development, and scaling impact
  • Strong commercial awareness, curiosity, and hands-on mindset
  • Experience in HR technology, learning technology, employee engagement, performance management, or workplace platforms
  • Experience bringing AI-powered products or capabilities to market
  • Experience conducting customer research, competitive analysis, or market intelligence programs
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The Company
HQ: Aarhus

What We Do

Zensai provides the Human Success Platform—an AI-powered, Microsoft 365‑native suite (Learn365, Engage365, Perform365) that unites employee learning, engagement and performance. Embedded in Teams, Outlook and SharePoint, it delivers training, continuous check‑ins, recognition and real‑time goals to boost adoption, align personal development with business outcomes, and replace outdated review cycles with ongoing, data-informed people success.

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