The Role
Develop product positioning, messaging, and go-to-market strategies for product launches and enhancements. Collaborate with product, sales, campaign, demand generation, and commercial teams to drive awareness and pipeline growth. Create sales enablement materials, translate complex solutions into customer value stories, lead cross-functional initiatives, and manage launch projects. Use customer, market, and performance data to optimize outcomes while supporting enterprise buying cycles and executive, business, and technical audiences.
Summary Generated by Built In
What You'll Do
- Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.
- Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.
- Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.
- Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.
- Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.
Travel as needed.
What You'll Bring
- 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.
- Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.
- Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.
- Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.
- Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.
- Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.
- Experience with automotive, mobility, data and analytics, or technology solutions is preferred.
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.
Skills Required
- 4+ years of B2B product marketing experience
- Experience in enterprise software, SaaS, technology, analytics, data, or automotive industries
- Experience developing positioning and messaging strategies
- Experience leading successful go-to-market launches for technical products or solutions
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences
- Exceptional written, verbal, and presentation skills
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle
- Strong strategic thinking, organizational, and project management skills
- Ability to manage multiple priorities simultaneously
- Collaborative leadership style and ability to influence cross-functional stakeholders without direct authority
- Analytical mindset and ability to use customer, market, and performance data to drive decisions
- Experience with automotive, mobility, data and analytics, or technology solutions
- Familiarity with Confluence, Dragonboat, and Airtable
Mobility Global Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mobility Global and has not been reviewed or approved by Mobility Global.
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Healthcare Strength — Health and wellness benefits for employees and eligible dependents are described as comprehensive and a core part of the package. Employer materials indicate coverage spans major medical needs, with a benefits portal suggesting detailed plans are available to employees.
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Retirement Support — Retirement savings programs are offered, including employer matching “where available,” and some legacy 401(k) arrangements were carried over post-separation. Public information points to structured retirement planning, even if precise match rates are not disclosed.
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Leave & Time Off Breadth — Company materials reference paid time off, parental leave, and holidays, indicating broad leave coverage. Role and location notes imply these programs exist across the organization, though specifics are not publicly itemized.
Mobility Global Insights
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The Company
What We Do
Mobility Global is an independent automotive intelligence company, formerly S&P Global Mobility. It provides data, analytics, connected technologies, forecasts, and expertise to organizations and consumers across the vehicle lifecycle, helping them build, buy, sell, maintain, and understand vehicles. Its offerings support decisions involving demand, risk, supply chains, sales, marketing, ownership, sustainability, and broader automotive market strategy with confidence and clarity.
