As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.
Introduction: A Career at HARMAN Automotive
We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. At HARMAN Automotive, we give you the keys to fast-track your career.
- Engineer audio systems and integrated technology platforms that augment the driving experience
- Combine ingenuity, in-depth research, and a spirit of collaboration with design and engineering excellence
- Advance in-vehicle infotainment, safety, efficiency, and enjoyment
What You'll Be Part Of
Reporting to the VP of Automotive Marketing, you will drive strategic alignment between product innovation and market opportunity. This role is responsible for shaping product-market fit, defining global go-to-market strategies, and crafting differentiated positioning across a diverse portfolio of automotive technologies.
In this role you will lead cross-functional alignment across senior stakeholders in Product Management, Integrated Marketing, Communications and Customer Accounts to ensure seamless, market-focused execution from concept through launch and beyond. With a strong understanding of customer needs, market dynamics, and competitive forces, you'll translate complex technical innovations into compelling value propositions that accelerate growth and differentiation in the global automotive space.
How You'll Make An Impact
- Establish deep alignment with Product Management to lead product strategy and go-to-market execution, ensuring market relevance, competitiveness, and commercial success
- Shape product-market fit by applying a market-backed lens to roadmap development, translating insights into actionable decisions that enhance differentiation and impact
- Develop clear, benefit-led product narratives that influence external perception and guide internal decision-making across key stakeholders
- Translate complex technical features into compelling messaging frameworks that resonate with customers, partners, and industry stakeholders
- Direct the integration of market intelligence and customer voice into early-stage product development through collaboration with Research and Insights teams, fueling data-driven strategy
- Define high-impact product positioning that articulates unique value propositions, competitive advantages, and a market-informed point of view
- Lead the development of USPs and strategic differentiation strategies informed by market trends, competitor analysis, and customer insight.
- Architect co-branding and bundling strategies that leverage partnerships to build value-added go-to-market offerings and ecosystem synergies
- Drive product messaging strategy for global stages such as CES—leading planning, alignment, and execution of messaging across business units and communication channels
- Build and execute a 12-month go-to-market roadmap, integrating across Product, Marketing, and Communications teams to ensure cohesive market execution
- Deliver persuasive product content and sales enablement assets, including naming systems, content strategy, and structured messaging toolkits to accelerate adoption and alignment
- Cultivate and expand strategic partner programs, directing joint marketing strategies and maximizing partnership ROI through well-aligned product narratives
- Act as a unifying force between Product, Sales, and Marketing to ensure priorities, narratives, KPIs, and enablement strategies are fully aligned and optimized across the automotive portfolio
What Makes You A Strong Fit
- BA or BS degree in business, marketing, communications or engineering
- 10+ years of progressive experience in automotive product marketing — with a proven ability to shape strategy, define positioning, and lead successful go-to-market execution
- 5+ years of direct experience launching new products — leveraging deep customer insights, competitive analysis, and cross-functional collaboration in high-tech, market-driven environments
- Exceptional product marketing acumen, a strategic mindset, executional excellence, and a passion for delivering market-driven innovation, with the ability to translate business goals into effective strategies
- Proven ability to influence others; ability to work in a highly matrixed environment. Comfortable interacting with and persuading personnel from executives to entry level—within HARMAN, agencies, and partner organizations to align against a common agenda & priorities
- Capability of connecting abstract, ambiguous, disparate ideas to deepen understanding, create new ideas and reflect on past decisions
- Ability to set priorities, focus energy and resources, establish agreement around intended outcomes/results, and assess and adjust direction in response to a changing environment
- Superior communication, presentation and writing skills; a deep understanding of the business, and consumer needs; capacity to analyze data, distill complex technical concepts into clear and compelling messaging and act on insights
- High proficiency in managing multiple concurrent projects in a matrixed organization as there will be continuous team alignment required in this role
- Solid understanding and aptitude of the following technologies and solutions related to ADAS, Telematics, Cybersecurity, Digital Cockpit solutions, Compute platforms, Cloud solutions and services, Systems of Chip (SoC), Software, Digital Displays, Digital Personal Assistants and Branded Car Audio
- Receptiveness to change, willingness to review courses of action regularly, and a flexible mindset
Bonus Points if You Have
- Engineering related experience, either in R&D, design, or product management
- Sales / Marketing experience in selling product and or services to an automotive OEM or equivalent
Things To Know
- This is a hybrid role with regular onsite presence at the Novi, MI office
- Domestic travel of up to 10% is required
- Successfully complete a background investigation and drug screen as a condition of employment
What You Can Expect
- A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
- Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
- Learning and development opportunities through our award-winning HARMAN University programs
- Wellness benefits designed to support your overall well-being
- Tuition reimbursement support
- Access to the HARMAN campus fitness center and cafeteria, where available
- An inclusive and diverse work environment that supports both your professional and personal development
#LI-NB1
Salary Ranges:
HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Skills Required
- Bachelor’s degree in business, marketing, communications, or engineering
- 10+ years of progressive experience in automotive product marketing
- 5+ years of direct experience launching new products
- Experience shaping product strategy, positioning, and go-to-market execution
- Ability to influence stakeholders and work in a highly matrixed environment
- Strong communication, presentation, writing, data analysis, and technical messaging skills
- Experience managing multiple concurrent projects
- Understanding of ADAS, telematics, cybersecurity, digital cockpit, compute platforms, cloud, SoC, software, digital displays, digital personal assistants, and branded car audio
- Willingness to work hybrid with regular onsite presence in Novi, Michigan
- Willingness to travel domestically up to 10%
- Successful completion of a background investigation and drug screen
- Engineering experience in R&D, design, or product management
- Sales or marketing experience selling products or services to automotive OEMs or equivalent
Harman Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Harman and has not been reviewed or approved by Harman.
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Healthcare Strength — Healthcare coverage is described as comprehensive, often including medical, dental, and vision plans, with HSAs/FSAs and disability or life insurance also referenced. Wellbeing support such as EAP access and onsite occupational health services is also part of the package in some regions.
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Wellbeing & Lifestyle Benefits — Lifestyle-oriented benefits include employee product discounts and region-specific perks like free fruit deliveries, Cycle to Work schemes, and meal coupons or allowances. Flexible schedules and work-from-home options are also part of the overall offering where roles and projects allow.
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Fair & Transparent Compensation — Pay is repeatedly characterized as solid or market-aligned for many roles, with salary payments described as consistent and on time. Compensation is also tied to performance in some accounts, reinforcing a perception of basic fairness for a portion of employees.
Harman Insights
What We Do
Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd. HARMAN is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans and individuals with disabilities are encouraged to apply. HARMAN offers a great work environment, challenging career opportunities, professional training and competitive compensation. Looking for a challenge where your experience is valued? Come see what you can achieve as a leader with HARMAN!
