The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.
The Opportunity
We are seeking an energetic, commercially minded, and technically proficient Product Marketing Manager to join our High Performance Power team reporting directly to the Business Line Director.
In this pivotal role, you will act as the bridge between market demand, technology innovation, and business execution. You will drive both inbound product definition (understanding customer pain points, market trends, and defining next-generation ICs) and outbound marketing execution (go-to-market strategies, product launches, collateral generation, pricing, and revenue growth). You will work closely with IC Design, Applications Engineering, System Architecture, Global Sales, and key OEM/Tier-1 customers worldwide.
What You'll Do
Product Strategy & Roadmap Definition (Inbound Marketing)
- Collaborate with the Business Line Director, Lead Architects, and Systems Engineering to define the multi-year product roadmap for high-performance power solutions (e.g., Power Management ICs, DC-DC regulators, and Application Specific power products).
- Conduct voice-of-customer (VOC) interviews with key automotive, industrial, and data center customers to capture explicit technical and commercial requirements.
- Translate customer pain points into actionable Market Requirement Documents (MRD) and Product Requirement Documents (PRD) with clear feature prioritization and value propositions.
- Perform comprehensive competitive analysis, benchmarking, and teardowns to maintain an enduring competitive advantage.
Go-to-Market & New Product Introductions (Outbound Marketing)
- Lead end-to-end New Product Introduction (NPI) launch plans to ensure commercial readiness upon tape-out and silicon release.
- Partner with Technical Marketing and MarCom to generate compelling technical collateral, including product briefs, datasheets, white papers, application notes, selector guides, and customer-facing pitch decks.
- Define and roll out evaluation kits, reference designs, and software/GUI collateral in coordination with Applications Engineering to accelerate customer design-in cycles.
- Deliver technical and commercial training to Allegro’s direct sales teams, Field Applications Engineers (FAEs), and global distribution partners.
Business Development & Revenue Growth
- Drive design-win momentum and pipeline health by actively tracking key customer opportunities through Allegro’s CRM.
- Formulate and manage value-based pricing strategies, gross margin targets, and quote escalations across volume tiers and geographical regions.
- Participate directly in strategic customer engagements, technical deep-dives, and contract negotiations alongside regional sales teams.
- Develop five-year revenue, unit volume, and Average Selling Price (ASP) forecasts to feed into manufacturing operations and financial planning.
Cross-Functional Execution
- Serve as the commercial champion across product phase-gate reviews from concept through mass production.
- Work in lockstep with Supply Chain, Operations, and Quality teams to manage product lifecycle decisions, lead-time expectations, capacity planning, and product change notifications (PCNs).
Who You Are
- Master’s degree in Electrical Engineering (MSEE) or an MBA.
- 4 to 8 years of relevant experience in product marketing, applications engineering, technical marketing, or systems engineering within the semiconductor industry.
- Strong foundational understanding of analog and mixed-signal semiconductors, power management ICs, gate drivers, or motor control topologies.
- Solid grasp of semiconductor business models, pricing strategies, market sizing (TAM/SAM/SOM), and design-in/design-win sales lifecycles.
- Demonstrated track record of successfully bringing new IC products from concept phase through volume commercial ramp.
- Outstanding verbal, written, and presentation skills; comfortable presenting to C-level customer executives as well as engineering design teams.
- Proven ability to influence cross-functional teams without direct authority in a matrixed global organization.
- Capable of domestic and international travel (approx. 15–25%) to customer sites, industry conferences, and design centers.
Why Allegro?
Join Allegro and become part of a team where your contributions truly matter.
We foster a culture of Real Innovation, empowering you to push boundaries, develop cutting-edge solutions, and drive continuous improvement.
Your work will create a Real Impact by solving complex real-world challenges that fuel our success and shape the future of technology.
You’ll experience Real Connection, collaborating with talented colleagues around the globe in an environment built on trust, respect, and a shared purpose.
Join us—and help build what’s next.
Skills Required
- Master’s degree in Electrical Engineering or an MBA
- 4 to 8 years of relevant experience in product marketing, applications engineering, technical marketing, or systems engineering within the semiconductor industry
- Understanding of analog and mixed-signal semiconductors, power management ICs, gate drivers, or motor control topologies
- Knowledge of semiconductor business models, pricing strategies, market sizing, and design-in/design-win sales lifecycles
- Track record of bringing new IC products from concept through volume commercial ramp
- Strong verbal, written, and presentation skills
- Ability to present to C-level customer executives and engineering design teams
- Ability to influence cross-functional teams without direct authority in a matrixed global organization
- Availability for domestic and international travel of approximately 15% to 25%
Allegro MicroSystems Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Allegro MicroSystems and has not been reviewed or approved by Allegro MicroSystems.
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Strong & Reliable Incentives — Feedback suggests bonuses are generous and a meaningful part of total compensation. Variable pay is viewed as reliably contributing to take-home pay.
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Healthcare Strength — Comprehensive medical, dental, vision, mental health, and fertility support is seen as robust. Day-one eligibility and advocacy services further strengthen access to care.
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Leave & Time Off Breadth — Vacation, sick/personal time, parental and family leave, holidays, and volunteer time off provide ample ways to step away from work. Generous PTO and floating holidays contribute to work-life balance.
Allegro MicroSystems Insights
What We Do
At Allegro MicroSystems, we’re passionate about developing intelligent solutions that move the world toward a safer and more sustainable future – while giving our customers a competitive edge. With more than 50 years of experience developing advanced semiconductor technology and application-specific algorithms, Allegro is a global leader in power and sensing solutions for motion control and energy-efficient systems. Through our innovations, we are helping our customers make breakthrough advancements in areas like advanced mobility, green energy, and factory automation. Each year, we ship over one billion units into these applications to support our 10,000+ customers around the globe, including over 50 automotive OEMs. Our diverse team of 3,500+ employees is spread across 13 countries, powering our global engineering, manufacturing, and support and enabling our innovations. That’s why we work hard to create a collaborative, energetic environment that rewards ingenuity and helps our employees make a difference every day.
