Product Marketing Manager

Posted 6 Hours Ago
Be an Early Applicant
Parañaque City, Metro Manila, National Capital Region, PHL
In-Office
Expert/Leader
Robotics • Analytics • Energy
The Role
Lead ABB’s local product marketing strategy for Electrification Smart Buildings and Smart Power in the Philippines. Develop go-to-market plans, product positioning, value propositions, market opportunities, and sales-driving initiatives aligned with global direction. Own key performance metrics, coordinate cross-functional efforts, support value-based selling, and drive sustainable growth. Manage and develop a team of two to three direct reports while partnering closely with Sales and business units.
Summary Generated by Built In

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Local Mktg & Sales Mgr

__

Your role and responsibilities
In this role, you will have the opportunity to be ABB's local champion for our global divisions — driving sales growth and expanding our market presence across the Philippines. Every day, you will lead impactful sales and marketing activities and collaborate closely with Sales organizations to accelerate product and service performance. You will bring your expertise to the table by shaping, planning, and executing powerful product marketing strategies that are locally relevant and globally aligned.


The work model for the role is: Hybrid


This role is a key contributor to ABB's Electrification Smart Buildings and Smart Power business in the Philippines, with leadership responsibility over a team of 2 to 3 direct reports.


  • Lead the design and execution of a locally driven go-to-market product marketing strategy, crafting compelling value propositions and clear product positioning that align with and amplify ABB's global product direction.
  • Take ownership of key business performance metrics — including total demand orders (ABB and third-party), growth margin %, net price variance, Net Promoter Score (NPS), finished goods inventory turnover, and on-time delivery — and drive continuous improvement against set targets.
  • Proactively identify and evaluate market opportunities, define the right activities to pursue in line with overall strategy, and coordinate cross-divisional and cross-business unit efforts to maximize impact.
  • Champion balanced, sustainable growth across all product lines, product groups, and business units by leveraging technical knowledge, customer-focused solutions, and a value-based selling mindset to stimulate product demand.


Qualifications for the role


  • Around 10 years of hands-on experience in product marketing, go-to-market strategy, or business development, preferably within industrial, technology, or engineering environments.
  • Sharp analytical capabilities with a proven track record of tracking and optimizing key performance indicators such as demand orders, growth margin %, net price variance, NPS, and inventory turnover.
  • Demonstrated experience leading and developing teams, with a natural ability to coach and inspire individuals to reach their full potential while delivering on organizational goals.
  • A decisive, strategic thinker who knows when to take the lead and when to trust the team — empowering others to own execution with confidence.
  • Excellent communication and presentation skills, with the ability to turn complex data and market intelligence into clear, persuasive, and insight-driven narratives.
  • Bachelor’s degree in engineering or another related discipline.


More about us
Electrification provides leading electrical distribution and management technologies, solutions and services to electrify the world in a safe, smart and sustainable way. The portfolio includes medium- and low-voltage electrical components, switchgear, digital devices, enclosures, and circuit breakers, among others. With our products, solutions and services, we collaborate with customers to improve power delivery and security, enhance energy management, efficiency and operational reliability, as we seek to achieve a low carbon society. go.abb/electrification 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

Skills Required

  • Around 10 years of hands-on experience in product marketing, go-to-market strategy, or business development, preferably in industrial, technology, or engineering environments
  • Strong analytical capabilities and experience tracking and optimizing business KPIs, including demand orders, growth margin, net price variance, NPS, and inventory turnover
  • Experience leading and developing teams
  • Strategic decision-making and leadership ability
  • Excellent communication and presentation skills, including the ability to explain complex data and market intelligence clearly
  • Bachelor’s degree in engineering or a related discipline

ABB Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
  • Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
  • Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.

ABB Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Zürich
104,000 Employees
Year Founded: 1988

What We Do

ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com

Similar Jobs

Intellect Logo Intellect

Product & Content Marketing Specialist / Manager

Healthtech • HR Tech • Software • Telehealth
In-Office or Remote
4 Locations
693 Employees

Payreto Logo Payreto

Product Marketing Manager

Fintech • Payments • Software • Financial Services
In-Office
Makati City, Metro Manila, National Capital Region, PHL
201 Employees

Convene Logo Convene

Product Marketing Manager

Digital Media • Software • Business Intelligence • Consulting
In-Office
Pasig, Eastern Manila District, National Capital Region, PHL
648 Employees

Similar Companies Hiring

Fairly Even Thumbnail
Hardware • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees
LTX Thumbnail
Robotics • Conversational AI • Generative AI
Jerusalem, Israel
200 Employees
Revel Thumbnail
Aerospace • Hardware • Robotics • Software
Marina Del Rey, California
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account