Why is This a Great Opportunity?
- Growing company with a very experienced management team.
- Committed to doubling their revenue.
- Opportunities for growth.
- Fully remote role.
Our client, a growing RF | Microwave component, module systems, and instruments test equipment company is looking for a Product Marketing Manager (fully remote)
The Product Marketing Manager will be responsible for defining, developing, marketing, selling, and supporting test and measurement solutions in a highly competitive B2B environment.
Responsibilities
- Analyze market research, industry data, sales results, and induvial product sales performance to determine product line direction and support product development, sales, and marketing strategies.
- Create annual revenue, product development, and supporting resource plans for assigned product line(s).
- Perform market research, conduct customer interviews, analyze sales data, and extract sales, applications, and engineering input to identify market-driven product/service development opportunities and generate supporting business cases.
- Partner with Engineering to create product definitions(including feature/functionality requirements, performance specifications, and COGS goals) and establish product development project plans(including determination of overall timeline and identification of key milestones).
- Collaborate with Sales, Applications Engineering, and Marketing Communications to establish and execute new product introductions and go-to-market strategies.
- Establish pricing strategies, tactics, and programs to drive revenue and achieve profitability goals.
- Create sales enablement tools including customer presentations, competitor analyses, demonstration guides, etc., and provide support for customer demonstrations, customer training, tradeshows, and overall business development.
- Collaborate with Marketing Communications and Sales on defining and implementing marketing programs and campaigns as well as sales promotions.
- Partner with Marketing Communications to generate customer value-based marketing messaging and supporting collateral including technical articles, application notes, white papers, webinars, videos, website content, etc.
- Manage product line roadmaps introducing and discontinuing products as they move through the product lifecycle.
Qualifications
- Bachelor's degree in Computer Science, Electrical Engineering, or related field, with over 3 years of Product Management or Product Marketing experience within high-tech, RF & microwave, or test & measurement companies.
- Understanding of RF and microwave frequency applications and associated measurement requirements and experience using RF and microwave test instrumentation.
Skills Required
- Bachelor's degree in Computer Science, Electrical Engineering, or a related field
- Over 3 years of Product Management or Product Marketing experience
- Experience within high-tech, RF and microwave, or test and measurement companies
- Understanding of RF and microwave frequency applications and associated measurement requirements
- Experience using RF and microwave test instrumentation
What We Do
Helping your business reach your hiring goals The business world changes constantly. For companies to remain competitive, they need to be more nimble than ever. But identifying and hiring talent is rarely easy. That's where our team of experts come in. Our philosophy Each situation (and company) is unique. One-size-fits-all approaches will never help your business reach its full potential. Custom solutions take advantage of opportunities that your competitors can't. That's what we deliver to you. Our commitment to results When we work with you, we roll up our sleeves and become your business partner. Our success is measured by the success of your company. That's why we invest whatever resources are needed to get and keep your business on the right track. Our experience We know the challenges businesses face today. Our recruiters have years of experience in identifying and intriguing talent. Access to specialized recruiters all over the globe LaBine and Associates is a member of NPA Worldwide, 60+ year old global network of highly specialized recruiters, enabling us to partner with experts to fill your roles. NPAworldwide membership is offered on a selective basis to recruitment firms with a proven track record of both experience and success. Trust, reliability, and integrity are hallmarks of our cooperative environment. • Successful placements made in all industries and occupations on a global basis • Access to a private network of recruiter-sourced candidates on a global basis • Whether you have a specialised local role to fill or need to find talent overseas, NPAworldwide members rely on their network connections to deliver results.
