Product Marketing Manager

Posted 14 Days Ago
Be an Early Applicant
Charlotte, NC, USA
In-Office
Junior
Healthtech • Manufacturing
The Role
Owns local-market brand strategy, annual marketing plans, brand budgets, campaign activation, product assortment, pricing, and profitable market-share growth. Implements global brand strategies, maximizes digital and paid media, tracks campaign performance, develops clinical evidence, captures consumer and customer insights, and collaborates with global partners. The role serves healthcare providers, payers, clinicians, and consumers, with travel up to 20%.
Summary Generated by Built In

Product Marketing Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Health and Medical Solutions is seeking a strategic, data-driven Product Marketing Manager to lead the US Lymphology portfolio for a leading compression brand. This role will translate market, customer, clinician, and consumer insights into compelling go-to-market strategies that strengthen portfolio performance and drive growth in the United States.

The ideal candidate is a collaborative marketer with strong analytical skills, commercial acumen, and the ability to build clear product narratives that resonate across clinicians, DME/HME customers, consumers, and internal stakeholders.

Preferred location: Charlotte, NC.

We’re looking for someone who embodies our values, is comfortable challenging the status quo, and brings curiosity, pace, and a continuous improvement mindset to the work. If this sounds like you, we’d love to talk.

What You Will Do

  • Develop and execute go-to-market strategies for the US Lymphology portfolio, ensuring alignment across Sales, Clinical, Education, Market Access, Operations, and global partners.
  • Translate market, competitive, customer, clinician, and consumer insights into actionable portfolio strategies and growth opportunities.
  • Own portfolio positioning, messaging, and value propositions for clinicians, DME/HME customers, and consumers.
  • Manage the Lymphology product assortment, including new product launches, lifecycle management, product maintenance, and portfolio optimization.
  • Partner cross-functionally to identify clinical evidence needs and support the development of claims, messaging, and educational materials.
  • Manage A&P budget planning and evaluate initiative performance, ROI, and effectiveness across the 5Ps.
  • Monitor business performance, competitive activity, and market dynamics to inform recommendations and decision-making.
  • Build strong relationships with clinicians, customers, professional associations, and industry stakeholders to strengthen brand relevance and market understanding.
  • Develop sales and customer-facing tools that support launch readiness, education, and commercial execution.
  • Champion the brand internally and externally, ensuring consistent positioning across customer touchpoints.

Who You Are

Required education and experience:

  • Bachelor’s degree, required.
  • 3+ years of experience in brand management, product marketing, or product management; healthcare or medical device experience preferred.
  • Strong analytical skills with the ability to translate data and insights into clear recommendations.
  • Commercial and financial acumen, including experience managing budgets and evaluating business performance.
  • Excellent communication, storytelling, and presentation skills.
  • Strong cross-functional leadership skills with the ability to influence without direct authority.
  • Self-starter with a proactive, solutions-oriented mindset and ability to manage multiple priorities.
  • Proficiency in Microsoft Word, Excel, and PowerPoint.
  • Ability to travel up to 20%.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

  • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

  • Wellness program provided through Rally

  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)

  • 401(k) with employer match and annual employer base contribution

  • Company paid Basic Life, AD&D, short-term and long-term disability insurance

  • Employee Assistance Program

  • PTO offering with Paid Holidays

  • Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance

  • Employee discounts program

  • Scholarship program for children of Essity employees. 

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact [email protected]

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

Job Requisition ID:Essity264794

Skills Required

  • Bachelor's degree
  • 2+ years of experience in a Brand or Product Manager role
  • Healthcare experience
  • Financial acumen and understanding
  • Strong communication and collaborative skills
  • Ability to set marketing plans
  • Strong work ethic
  • Ability to travel up to 20%
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The Company
HQ: Stockholm
17,013 Employees
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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