The Role
Lead product marketing, demand generation, and go-to-market initiatives for technology learning solutions across Microsoft, Cisco, AWS, and Google Cloud portfolios. Responsibilities include campaign strategy and execution, ICP targeting, messaging, analytics, ROI optimization, sales enablement, competitive research, cross-functional leadership, dashboard reporting, and mentoring Product Marketing Executives.
Summary Generated by Built In
Job Title: Product Marketing Manager
Location: Kolkata | Work From Office (WFO)
Shift/Working Hours: 3 PM -12 AM
Employment Type: Full-time
Company OverviewSarder Inc. is a global family of innovative companies united by a bold vision — to educate and certify over one billion people worldwide. We are redefining lifelong learning through a diverse portfolio that spans corporate training, AI certifications, e-Learning, proctoring solutions, and thought-leadership media.
Our ecosystem includes NetCom Learning, NetCom+, AI Certs, AI Labs 365, Adoptify AI, and Sarder TV, each contributing to our mission of shaping a future-ready workforce in an AI-driven world. With a strong culture of innovation and continuous learning, Sarder Inc. empowers individuals and organizations to upskill, stay relevant, and thrive in a rapidly evolving digital era.
About the RoleWe are seeking a result-oriented Product Marketing Manager to drive NetCom Learning's strategic growth across key product portfolios, including Microsoft, Cisco, AWS, and Google Cloud learning solutions.
This role owns end-to-end product-aligned demand generation and GTM initiatives, translating product value propositions into measurable pipeline and revenue impact.
Success in this role means driving high-performing campaigns, leading cross-functional execution, delivering data-backed insights to leadership, and mentoring a growing Product Marketing team.
What's in It for You (Leadership Role)- Ownership of high-impact product GTM and demand-generation initiatives across global technology learning solutions.
- Direct exposure to leadership-level decision-making and strategic planning.
- Opportunity to shape scalable marketing frameworks and mentor emerging talent.
- Strong visibility and career growth within a fast-evolving, AI-driven learning ecosystem.
- Design and lead digital and offline demand-generation campaigns to drive qualified pipeline growth.
- Own and execute product-aligned GTM strategies and internal execution roadmaps.
- Develop ICP-based targeting, messaging, and campaign positioning strategies.
- Optimize campaign performance using analytics such as CPL, ROAS, and conversion metrics.
- Introduce innovative demand channels, including webinars, product launch campaigns, co-marketing programs, and virtual/in-person events.
- Lead cross-functional alignment with Sales, Product, Finance, Marketing, and Alliances teams.
- Act as the internal owner for product marketing initiatives, escalations, and performance reviews.
- Mentor and guide Product Marketing Executives to ensure high-quality execution.
- Align demand programs with sales targets to improve lead-to-opportunity conversion.
- Support sales enablement with industry insights, product positioning, and solution messaging.
- Track and analyze product trends, competitor activities, customer insights, and market opportunities.
- Own dashboards, CRM insights, and ROI-driven performance reporting for leadership.
- Product marketing & GTM strategy
- B2B demand generation & campaign execution
- Cross-functional stakeholder leadership
- Campaign analytics, reporting & ROI optimization
- Sales enablement & pipeline acceleration
- Market intelligence and competitive analysis
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
- 3–5+ years of experience in Product Marketing, B2B demand generation, GTM strategy, or product marketing roles.
- Experience working with cloud or technology products (Microsoft, AWS, Cisco, GCP preferred).
- Opportunity to work with industry-leading experts and global technology ecosystems.
- Exposure to cutting-edge learning, cloud, and AI-driven solutions.
- Collaborative, inclusive, and high-growth work culture.
- Ongoing professional development and leadership growth opportunities.
Skills Required
- Bachelor's degree in Marketing, Business, or a related field
- 3–5+ years of experience in Product Marketing, B2B demand generation, GTM strategy, or related product marketing roles
- Experience working with cloud or technology products, preferably Microsoft, AWS, Cisco, or Google Cloud
- MBA
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The Company
