The Role
Leads technical product marketing for partner-facing solutions, translating offerings into go-to-market strategies, positioning, launches, and partner-ready content. Collaborates with product, data intelligence, analytics, partner operations, sales enablement, PMO, and field marketing teams to drive partner adoption, enablement, and revenue. Measures marketing effectiveness, optimizes initiatives, represents partner needs in product strategy, and supports partner incentive program design and financial planning.
Summary Generated by Built In
Valorem Reply is an award-winning digital transformation firm focused on delivering solutions around data-driven enterprise, IT modernization, customer experience, product transformation and digital workplace by leveraging the power of Microsoft technologies. We provide hyper-scale and agile delivery of unique digital business services, strategic business models and design-led user experiences. Our innovative strategies and solutions securely and rapidly transform the way our clients do business.
As a Technical Product Marketing Manager for the Partner Channel, you will be the strategic and operational leader responsible for translating Reply's partner offerings into compelling, data-driven go-to-market strategies and partner-ready content. You will own the end-to-end marketing activation for client's partner-facing products and services, bridging technical product teams, partner operations, and field marketing to drive partner adoption, enablement, and revenue impact. This role sits at the intersection of product strategy, partner channel management, and marketing execution. You will work alongside data architects, partner ops, and sales enablement to ensure partners have the right messaging, tools, and insights to successfully build, position and sell Client's solutions. You report to the Partner Ecosystem Marketing lead and collaborate closely with the PMO, Data Intelligence team, and Partner Operations to drive workstream success.
Responsibilities
- Design and execute comprehensive go-to-market (GTM) strategies for partner-facing solutions, from initial positioning through launch
- Build partner-ready marketing and sales content that drives adoption and revenue
- Partner with the Data Intelligence team and Analytics to measure and optimize partner marketing effectiveness
- Lead the end-to-end execution of partner marketing initiatives in collaboration with product, operations, and field teams
- Serve as the voice of the partner in product and marketing strategy discussions
Minimum Requirements
- Bachelor's degree in Business Administration, Marketing, Information Systems, or related professional field
- 7+ years of experience with focus on Marketing strategy and operations, Partner Incentive program design, management, and optimization preferred experience at Client
- Strong background in Go-to-Market strategy development and execution across multiple channels
- Experience at leading consulting or technology companies (Deloitte, Accenture, Microsoft, Salesforce, Google, Amazon, or similar)
- Background in partner channel or ecosystem development with proven ability to influence partner go-to-market decisions
- Expertise in technical product marketing for cloud, data, AI, or digital transformation solutions
- Experience with partner incentive program design and partner financial planning
About Reply
Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.
The base compensation range for this full-time position is between $110,000 - $155,000 plus benefits. Compensation decisions are supported through market data, where regional variances may exist based on cost of labor. We also take into consideration prior experience, relevant skills, education and/or training, certifications and, as applicable, other required qualifications. If you have questions regarding compensation, the talent acquisition team can provide relevant details during the interview process.
Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [email protected]. Visit our website at www.reply.com to learn more about our open roles.
Skills Required
- Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related professional field
- 7+ years of experience focused on marketing strategy and operations
- Experience developing and executing go-to-market strategies across multiple channels
- Experience at a leading consulting or technology company such as Deloitte, Accenture, Microsoft, Salesforce, Google, Amazon, or similar
- Background in partner channel or ecosystem development, with the ability to influence partner go-to-market decisions
- Expertise in technical product marketing for cloud, data, AI, or digital transformation solutions
- Experience designing, managing, and optimizing partner incentive programs
- Experience with partner financial planning
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The Company
What We Do
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply defines and develops business models enabled by the new models of AI, big data, cloud computing, digital media and the internet of things. Reply delivers consulting, system integration and digital services to organisations across the telecom and media; industry and services; banking and insurance; and public sectors.
