The Role
Serve as a hands-on product marketer to grow trial, adoption, and usage across Zeller’s payments, POS, and financial services. Build product positioning, GTM plans, launches, and cross-channel campaigns (email, web, content, social, in-product). Partner with Product, CRM, SEO, Design, and Sales to drive segmentation, incentives, analytics-driven growth, sales enablement, and competitive positioning across Australia and the UK.
Summary Generated by Built In
About Zeller
At Zeller, we’re champions for businesses of all sizes, and proud to be a fast-growing Australian scale-up reimagining business banking and payments.
We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances. So we’re hard at work building the tools to make it happen.
Zeller is growing fast, backed by leading VCs, and brings together a global team of passionate payment and tech industry professionals. With an exciting roadmap of innovative new products under development, we are building a supportive and high performing team to inspire change in the outdated banking solutions. If you are passionate about innovation, thrive in dynamic environments, embrace new possibilities, hate bureaucracy, and can’t think of anything more exciting than evolving the status-quo, then read on to learn more.
Zeller is searching for a hands-on and growth focused product marketer to grow the trial, adoption, and utilisation of products in Zeller's growing payments, POS, and financial services ecosystem. You will achieve this by deploying compelling product positioning and marketing, promotional campaigns and incentives, and targeted segmentation to reach the right merchant, with the right product, at the right time.
You will deeply understand Zeller's customers and our products, then build and execute campaigns across a variety of channels including content, targeted email, video, web, social media, in-product messaging, and more. You'll be responsible for delivering major product launches and GTM campaigns, ensuring that every asset you deliver communicates a product benefit that the end-user values, and ultimately maximises our merchant's stickiness and revenue earned per user.
This role is based in Zeller's HQ in Melbourne, Australia, but is responsible for product marketing globally (UK and Australia) with the support of the wider marketing team.
Responsibilities:
- Develop product positioning, messaging, and value props across every Zeller product to be used in marketing, content, media, and sales enablement.
- Own and lead go-to-market planning and launch marketing for all major product and feature releases.
- Partner with CRM, SEO and Web, PR, Content, Paid and Social Media colleagues to build acquisition, lifecycle, and x-sell campaigns that accelerate product adoption.
- Work with Product Managers to understand product analytics and identify opportunities to x-sell products to merchants at the optimal stage in their lifecycle.
- Deliver merchant insights through surveys or customer calls that identify the benefits they get from our products or features.
- Collaborate with in-house design teams to develop product marketing and campaign assets for use in email, website, and other channels.
- Track product adoption performance and optimise for growth through continuous testing.
- Review local competitor products and marketing, to identify the optimal product positioning Zeller should be targeting.
- Support cross-functional teams such as Sales and Account Management with sales enablement material.
Skills and experience required
- 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software / SaaS company.
- Hands-on experience working closely with Product Managers to represent market requirements, and with Marketing Managers to support campaigns and launches.
- You have a growth mindset — you're hungry to achieve your individual and team KPIs.
- Experience deploying measurable offers, incentives, or promotions that accelerate adoption.
- An ability to craft compelling value propositions, positioning and product messaging.
- An excellent collaborator, influencer, and cross-functional working style.
- Project and time management skills.
- Experience and comfort working independently, and as a part of a team
- Agile, ambitious, and motivated to be the best at everything you do.
- Tertiary education, or a track record of relevant experience that proves it wasn’t needed.
The 'Nice to Haves':
- Previous experience in the fintech, finance or banking industry.
- Previous experience working with a B2B product or service.
How we work
At Zeller, we thrive on the energy and fast pace that comes from in-person collaboration and this role is based in our Melbourne CBD office with a general expectation of 4 days on-site per week with an option of 1 day WFH.
Like the rest of the team, you’ll benefit from
A competitive salary package, including equity;
A balanced, progressive, and supportive work environment;
Excellent parental leave and other leave entitlements;
A fantastic office environment;
Endless learning and development opportunities;
Plenty of fun and social opportunities - we love to come together as a team;
An ability to influence and shape the future of Zeller as our company scales both domestically and globally;
Being part of one of Australia’s most exciting scale-ups.
At Zeller, we celebrate diverse perspectives and experiences, and strongly encourage people of all backgrounds and identities to apply to join our team.
We want you to be able to show up at your best during the recruitment process. Please, let us know if you require any accommodations during your interview process with us.
Skills Required
- 3+ years product marketing or go-to-market experience at a multi-product software / SaaS company
- Hands-on experience working closely with Product Managers to represent market requirements
- Experience collaborating with Marketing Managers to support campaigns and launches
- Proven ability to develop product positioning, messaging, and value propositions
- Experience delivering go-to-market planning and launch marketing for major product/feature releases
- Experience deploying measurable offers, incentives, or promotions that accelerate adoption
- Ability to conduct merchant/customer research (surveys or calls) and derive insights
- Experience tracking product adoption performance and optimising through testing
- Excellent collaborator and cross-functional influencer with project and time management skills
- Comfort working independently and as part of a team; growth mindset and KPI-driven
- Tertiary education or demonstrated equivalent experience
- Based in Melbourne CBD with expectation of ~4 days on-site per week
- Previous experience in fintech, finance or banking
- Previous experience with a B2B product or service
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The Company
What We Do
Accepting payments, managing your finances, and paying recipients should be simple. Unfortunately, this isn’t always the case. Finding integrated financial solutions to help your business thrive often requires you to weave together multiple products from different providers. While a small group of large enterprises enjoy the privilege of financial solutions tailored for their specific needs, the vast majority of Australian businesses are underserved due to a lack of innovation, disparate providers, opaque pricing, and restrictive contracts. We believe in a level playing field where all businesses benefit from access to smarter payments technology and integrated financial services that enables them to accelerate their cash flow. So we’re hard at work building the tools to make it happen. Zeller is one solution for all of your business finances. From EFTPOS payments to online invoicing, accounts and cards, it's everything you expect from a business bank, but better.
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