Product Marketing Manager, ShareFile

Posted Yesterday
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Senior level
Software
Progress That’s Built Around You
The Role
Own product positioning, messaging, and go-to-market strategy for ShareFile. Lead launches, conduct customer and competitive research, create buyer and sales enablement content, influence pricing and packaging, and partner cross-functionally with Product, Sales, Customer Success, and Marketing. Translate technical capabilities into compelling business value while using data and AI to improve marketing effectiveness.
Summary Generated by Built In

We are Progress (Nasdaq: PRGS) - a trusted provider of software that enables our customers to develop, deploy and manage responsible, AI powered applications and experience with agility and ease. 

We’re proud to have a diverse, global team where we value the individual and enrich our culture by considering varied perspectives because we believe people power progress. Join us as a Product Marketing Manager, and help us do what we do best: propelling business forward. Learn more about us.

As a member of our team, you will:

Be part of an innovative and strategic Product Marketing team that helps drive the business forward. We are not order takers. We bring strong points of view, work cross-functionally, and turn product capabilities into compelling market opportunities.

We’re looking for a Product Marketing Manager who can operate as a senior player on the team—someone who can lead strategic projects and high-visibility launches while also managing the day-to-day work required to bring product releases to market. You’ll understand the technical details of our products, what matters most to our buyers, and how to bring our strongest capabilities to market.

We are also an AI-forward team. We look for creative ways to solve problems, work smarter, and drive growth, and we’re not afraid to try new approaches.

In this role, you will:

  • Own positioning and messaging for the products and solutions you support, translating technical capabilities into differentiated buyer value.
  • Lead go-to-market strategy and execution for product launches and releases, aligning Product, Sales, Customer Success, and Marketing around a shared plan.
  • Become an expert on our buyers, customers, market, and competitors, using research, competitive intelligence, and win/loss insights to inform strategy.
  • Build content and enablement that helps buyers understand our value and equips customer-facing teams to tell our story.
  • Partner with Product to understand the roadmap, influence how capabilities are brought to market, and bring customer and market insight into key decisions.
  • Use performance data to understand what is working, identify opportunities, and recommend where we should invest or adjust.

At a more granular level, these will include the following:

  • Developing clear positioning, messaging, value propositions, personas, and competitive differentiation.
  • Building and leading go-to-market plans for new products, major launches, and ongoing releases.
  • Conducting customer, market, and competitive research to identify buyer needs, emerging trends, and growth opportunities.
  • Understanding the customer journey and defining the content, messaging, and experiences needed at each stage.
  • Translating complex technical capabilities into simple, credible stories for buyers, customers, and internal teams.
  • Enabling Sales, Solutions Engineering, and Customer Success with the messaging, tools, and training they need to succeed.
  • Partnering with Marketing on campaigns, events, sales plays, customer advocacy, and other programs that drive growth.
  • Contributing to pricing and packaging strategy to strengthen our market position and reduce friction in the buying process.
  • Using AI and emerging technologies to improve how we research, create, analyze, execute, and scale our work.

Your background:  

  • 4-6 years of experience in product marketing, solutions marketing, or a related B2B technology go-to-market role.
  • A proven track record of leading strategic product launches and cross-functional initiatives from strategy through execution.
  • The ability to understand technical products and translate complex capabilities into compelling business value.
  • Strong positioning, messaging, storytelling, and communication skills.
  • A strategic, business-minded, and customer-centric approach, with the ability to turn research and data into action.
  • Strong relationship-building and influencing skills across Product, Sales, Marketing, Customer Success, and executive stakeholders.
  • The ability to navigate ambiguity, prioritize effectively, and move comfortably between strategy and hands-on execution.
  • A creative, resourceful, and action-oriented mindset with a high bar for quality.
  • Confidence presenting to internal and external audiences.
  • Comfort using AI as part of your day-to-day work and curiosity about new ways to improve speed, quality, and impact.

If this sounds like you and fits your experience and career goals, we’d be happy to chat. What we offer in return is the opportunity to experience a great company culture  with wonderful colleagues to learn from and collaborate with, and also to enjoy:   

Compensation    

  • Competitive remuneration package  
  • Employee Stock Purchase Plan Enrolment  

Vacation, Family, and Health   

  • 30 days of earned leave 
  • An extra day off for your birthday 
  • Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave 
  • Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage 
  • Professional development reimbursement   
  • Interest subsidy on loans - either vehicle or personal loans. 

Apply now! 

Skills Required

  • 4-6 years of experience in product marketing, solutions marketing, or a related B2B technology go-to-market role
  • Proven track record leading strategic product launches and cross-functional initiatives from strategy through execution
  • Ability to understand technical products and translate complex capabilities into compelling business value
  • Strong positioning, messaging, storytelling, and communication skills
  • Strategic, business-minded, and customer-centric approach with ability to turn research and data into action
  • Strong relationship-building and influencing skills across Product, Sales, Marketing, Customer Success, and executive stakeholders
  • Ability to navigate ambiguity, prioritize effectively, and balance strategy with hands-on execution
  • Creative, resourceful, action-oriented mindset with a high bar for quality
  • Confidence presenting to internal and external audiences
  • Comfort using AI in day-to-day work and curiosity about emerging technologies

Progress Software Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Progress Software and has not been reviewed or approved by Progress Software.

  • Equity Value & Accessibility — Equity participation includes an employee stock purchase plan with a discounted purchase and an extended lookback window, improving accessibility and potential upside. Many roles highlight this plan as a standout component of total rewards.
  • Leave & Time Off Breadth — Time off offerings include flexible or unlimited PTO, paid holidays, a birthday day off, parental leave, and paid volunteer time. Hybrid and remote options help make time-off policies more usable.
  • Wellbeing & Lifestyle Benefits — Coverage spans medical, dental, vision, life and disability, mental health resources, an EAP, wellness programs, and optional add-ons like pet and identity protection. Professional development support, recognition programs, and workplace perks add to overall lifestyle value.

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The Company
HQ: Burlington, MA
3,100 Employees
Year Founded: 1981

What We Do

Progress Software empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop, deploy and manage responsible AI-powered applications and personalized digital experiences with agility and ease. Businesses of all sizes get a trusted provider in Progress, with the products, expertise and vision they need to turn AI disruption into a competitive advantage. Millions of developers and technologists at hundreds of thousands of organizations depend on Progress every day. Learn more at www.progress.com. 

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