The Role
Own the lifecycle of seed products from market research and development through launch, pricing, positioning, optimization, and phase-out. Collaborate with R&D, sales, marketing, supply chain, and plant teams to address customer needs, support promotions and training, ensure distribution, monitor performance, and improve profitability. Manage budgets, analyze market and sales data, and provide recommendations to senior management.
Summary Generated by Built In
Job Title: Product Manager - Seeds
Job Purpose :
- Conduct Market Research – Identify customer needs and industry trends.
- Manage Product Lifecycle – Oversee development, launch, and performance of new and existing Products.
- Collaborate Across Teams – Coordinate with R&D, sales, and marketing team for better product performances.
- Optimize Performance – Analyze data to improve product profitability and overall impact.
Key Accountibilities:
Market Analysis Research & Product Development
- Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings.
- Identify gaps and opportunities in the market for new or improved seeds products.
- Collaborate with R&D teams to design and develop innovative seeds that address market needs and comply with sustainability goals.
- Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness.
Product Life cycle & Pricing / Positioning Strategy
- Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out.
- Ensure products are continuously optimized to meet changing customer needs and market demands.
- Develop and implement competitive pricing strategies to maximize profitability and market share.
- Position products effectively in the market through targeted branding and differentiation.
Sales Collaboration
- Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers.
- Provide support for sales teams in communications and product demonstrations.
Supply Chain and Distribution Coordination
- Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers.
Performance Monitoring and Reporting
- Analyze sales data, market share, and customer feedback to assess product performance.
- Prepare regular reports for senior management with recommendations for improvement.
Budget and Resource Management
- Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities.
Relevant & total years of experience and behavioral attributes :
- MBA or a specialized degree in Product Management, Marketing, or Agribusiness.
- Experience in the Seeds marketing and development is highly desirable.
- Strong business acumen and ability to align marketing strategies with business objectives.
- Proven experience as a Product Manager in the Seed industry, with 8-12 years of experience.
- Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
- Proficiency in Microsoft Office/Google workspace and market research tools.
- Excellent interpersonal, communication, and negotiation skills.
- Strong knowledge of marketing principles and strategies.
Skills Required
- MBA or specialized degree in Product Management, Marketing, or Agribusiness
- 8-12 years of experience as a Product Manager in the seed industry
- Experience in seed marketing and development
- Strong business acumen and ability to align marketing strategies with business objectives
- Ability to work effectively in cross-functional teams and manage multiple projects simultaneously
- Proficiency in Microsoft Office, Google Workspace, and market research tools
- Excellent interpersonal, communication, and negotiation skills
- Strong knowledge of marketing principles and strategies
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The Company
What We Do
Dayal Group is a diversified Indian agribusiness focused on improving crop and livestock productivity. It manufactures and markets plant nutrient and water-soluble fertilizers, micronutrients, organic fertilizers, biofertilizers, pesticides, improved and hybrid seeds, and plant growth products. Its animal-feed operations provide nutrition products for dairy cattle, poultry, and aquaculture, supporting farmers with agricultural inputs designed to increase yields.
