Product Marketing Manager - Remote

Company Description

Mae is a venture-backed digital health solution on a mission to improve the health and quality of life for Black mothers, babies, and those who love them. Mae has created a space where complete digital care meets culturally congruent on-the-ground support. We address access gaps and bolster physical and emotional well-being through continuous engagement, risk assessment, early symptom awareness, and a community-led model of support for our users.

Mae has demonstrated traction with healthcare payers as a solution to address the implicit, explicit, and structural biases that hinder equitable maternal health. In addressing whole-person care and focusing on self-advocacy, education, and community, we seek to improve the outcomes for Black mothers, while also reducing clinical costs of care at impactful scale. See what we’re doing at MeetMae.com, JoinMae.MeetMae.com, and @maehealthinc on IG.

Job Description

As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.

About the role’s responsibilities:

• Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.

• Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets. 

• Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity. 

• Gather and analyze user feedback to refine positioning and messaging.

• Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)

A successful Product Marketer at Mae:

• Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.

• Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.

• Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.

• Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.

• Has entrepreneurial enthusiasm and a collaborative approach to working and learning.

• Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.

Qualifications

• 3+ years of experience in marketing or product marketing in the digital/tech space. Experience in digital health, healthcare technology, and/or B2B2C is a plus.

• Proven track record of successfully driving impact through product marketing strategy development and campaign execution.

• Excellent communication skills (written, verbal, visual) to collaborate and influence internal and external partners/stakeholders.

• Experience implementing and executing marketing automation campaigns leveraging tools like AutoPilot (Ortto), Hubspot, and AppCues.

• Proven content development skills, specifically email, web copy, and basic graphic design skills. Having Adobe Photoshop expertise is a plus. 

Please Note: The above qualifications are our best efforts at describing who we believe would be successful in this position. We may be wrong about some things. If you’re interested in what we’re doing and think you’d be a good fit, please apply even if you don’t meet all the requirements above.

Additional Information

• Competitive hourly rate based on experience

• 1099 contract-to-hire, with the potential to expand responsibilities to full-time employment after 3-6 months

• Flexible work location

• 20 - 25 hours per week

• $45 - $65 hourly rate