Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.What the Role Entails
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the PUBG Mobile includes version updates, anniversary and big local events.
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localisation and quality optimisation (copywriting, visual impact, trends..)
5. In addition to your WEU responsibilities, you are the point of contact for consultancy for the Germany/UK market and can represent the WEU team with key entities (first parties, gaming associations, Germany/UK expert vendors).
1. Avid gamer with extended experience in mobile games, PC and console games, esp. in the shooter category and PUBG Mobile.
2. At least 7+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
3. Experience developing, executing and optimising integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
4. Excellent communication, presentation, organisational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.
5. Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
6. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
7. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
8. Project management skills and ability to manage the priorities of multiple stakeholders.
9. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background.
10. Fluency in English is required; proficiency in German and/or Mandarin would be a plus.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Skills Required
- At least 7 years of brand marketing experience, including marketing operations, campaign implementation, and global marketing
- Experience marketing mobile, PC, and console games, especially shooter games and PUBG Mobile
- Experience developing, executing, and optimizing integrated campaigns across digital, social media, paid media, influencer marketing, advertising, events, and content creation
- Excellent communication, presentation, organizational, and writing skills
- Ability to influence stakeholders, including management, in a multicultural environment
- Experience creating and implementing gaming brand content and strategies that drive digital demand
- Deep knowledge of marketing funnels, metrics, and analytics
- Project management skills and ability to manage multiple stakeholder priorities
- Experience launching products across Western Europe or North America, with knowledge of regional gaming environments and marketing
- Fluency in English
- Proficiency in German and/or Mandarin
- Avid gamer with strong knowledge of gaming and publishing frameworks
What We Do
Tencent is a world-leading internet and technology company founded in 1998 in Shenzhen, China. It develops products and services spanning social platforms and messaging, online games, digital media, payments and financial technology, cloud and advertising solutions, utility software, and enterprise digital transformation. Its mission is to use technology for good and improve the quality of life of people around the world.
