Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.What the Role Entails
1. Create engaging and business oriented WEU go-to-market plans (paid media, creatives, live-ops, budget management, digital marketing) to support the lifecycle of the PUBG Mobile includes version updates, anniversary and big local events.
2. Manage brand activation projects, in support of games that are launched by the business unit, collaborating with internal stakeholders (including Brand Marketing, Product Development, Partnership, Creative Development, Influencers, Community at WEU and HQ level)
3. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
4. Management of consumer facing content in a framework of market localisation and quality optimisation (copywriting, visual impact, trends..)
5. In addition to your WEU responsibilities, you are the point of contact for consultancy for the Germany/UK market and can represent the WEU team with key entities (first parties, gaming associations, Germany/UK expert vendors).
1. Avid gamer with extended experience in mobile games, PC and console games, esp. in the shooter category and PUBG Mobile.
2. At least 7+ years of brand marketing experience of marketing operations, campaign implementation, and successful experience in global marketing, ideally in gaming
3. Experience developing, executing and optimising integrated marketing campaigns including digital, social media, paid media, influence, advertising, events and content creation.
4. Excellent communication, presentation, organisational and writing skills and capacity to influence different stakeholders including management level in a multi cultural environment.
5. Entrepreneurial spirit with a strong drive to deliver results. Must be solution-oriented and comfortable delving into the technical aspects of publishing and marketing frameworks.
6. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels.
7. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
8. Project management skills and ability to manage the priorities of multiple stakeholders.
9. Experience in going to market on several countries within the Western Europe or North American regions with a good understanding of the countries gaming environments and marketing background.
10. Fluency in English is required; proficiency in German and/or Mandarin would be a plus.
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
Skills Required
- At least 7+ years brand marketing experience including marketing operations, campaign implementation and global marketing (ideally gaming).
- Avid gamer with extended experience in mobile, PC and console games, especially shooter category and PUBG Mobile.
- Experience developing, executing and optimising integrated marketing campaigns: digital, social media, paid media, influencer, advertising, events and content creation.
- Budget management and live-ops marketing experience to support product lifecycle and major events.
- Excellent communication, presentation, organizational and writing skills with ability to influence stakeholders in a multicultural environment.
- Entrepreneurial, solution-oriented mindset and comfort with technical aspects of publishing and marketing frameworks.
- Proven experience creating gaming content and executing strategies that drive demand through digital channels.
- Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
- Project management skills, ability to monitor milestones, manage multiple stakeholders and deliver on time.
- Experience launching or going-to-market across multiple countries in Western Europe or North America with strong local market understanding.
- Fluency in English.
- Proficiency in German and/or Mandarin.
Tencent Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tencent and has not been reviewed or approved by Tencent.
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Healthcare Strength — Healthcare coverage is positioned as a standout, with strong PPO options and relatively low prescription costs highlighted for U.S. plans. This suggests the medical offering can be a meaningful component of the overall rewards package for U.S.-based employees.
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Retirement Support — Retirement support is framed as competitive in the U.S., with employer match details called out as an item to confirm in writing. This indicates retirement benefits can be a notable strength where applicable.
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Strong & Reliable Incentives — Performance-linked incentives and share-based awards are repeatedly included as part of the compensation model, alongside potential RSU and sign-on eligibility in certain roles. This points to total rewards often extending beyond base pay through variable and equity components.
Tencent Insights
What We Do
Tencent uses technology to enrich the lives of Internet users. Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks. Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China. Our financial technology and business services support our partners' business growth and assist their digital upgrade. We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry. Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.
