Product Marketing Manager (PMM)

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
Mid level
Cloud • Software
The Role
Lead positioning, messaging, and category narrative for a technically ambitious infra company. Translate deep technical capabilities into developer- and buyer-facing stories, drive GTM for launches, create sales enablement and collateral, partner with Field Engineering on technical content, run analyst/press relations, and develop ICP for platform teams at AI-native companies. Based in San Francisco or New York City.
Summary Generated by Built In

The cloud is broken. You’re the person who gets to tell the world we fixed it — and close the deals that prove it.

The cloud is broken: it’s wasteful, slow, jaw-droppingly expensive, and held together by decade-old abstractions nobody wants to defend. At Unikraft we’ve rebuilt it from first principles — a millisecond-native, VM-isolated compute platform that runs 100,000+ workloads per server at 10–100× better unit economics.

We’re in production at companies like Netlify, Browser Use, Prisma, Tinyfish, and FlutterFlow. The product sells itself to anyone who’s ever stared at a cloud bill in horror. What we need now is a closer: someone who can find the right buyers, earn their trust fast, and help them understand why Unikraft is the most important infrastructure decision they’ll make this decade.

What you'll do and why it's career defining

You’ll define the category narrative for one of the most technically ambitious infrastructure companies in the world. The product has genuine, demonstrable differentiation, with the kind of numbers that make engineers stop scrolling and read the benchmark. This is an early GTM role, so your fingerprints will be on the company’s story for years. Based in San Francisco or New York City, at the intersection of AI infrastructure and the companies building on it.

What You'll Own
  • Own Unikraft's positioning, messaging, and narrative — for the product, the company, and the category we're building.

  • Translate deeply technical capabilities (millisecond cold starts, microVM density, scale-to-zero) into compelling stories for developers, platform engineers, and technical buyers.

  • Drive go-to-market for new features and platform launches — from strategy and messaging to content, enablement, and launch execution.

  • Develop and maintain sales collateral: decks, one-pagers, battlecards, ROI calculators, competitive intelligence.

  • Partner with Field Engineering to create technical content that wins deals — case studies, reference architectures, benchmark breakdowns.

  • Run analyst and press relations for product moments; build relationships with the infrastructure and AI community.

  • Develop our ICP with depth — understand how platform teams at AI-native companies think, what they read, and what actually moves them.

What We're Looking For
  • 4+ years in product marketing, with at least 2 in infrastructure, developer tools, cloud, or a deeply technical B2B product.

  • Demonstrated ability to create positioning for a new category — not just messaging for an established one.

  • Strong technical curiosity. You don't need to write kernel code, but you need to understand why a 10ms cold start changes the architecture of an AI agent.

  • Exceptional writing and storytelling. Your work should pass the 'would a senior engineer share this?' test.

  • Experience enabling a technical sales motion — you know how to build assets that actually help close deals.

  • Comfort operating in an early-stage environment where there's no playbook, only a blank page and a big opportunity.

  • Based in San Francisco or New York City. Most of our team is EU-based, but this GTM role requires SF presence for key market and investor relationships.

Why you'll love this role
  • Right place, right time: We're just hitting product-market fit with extraordinary technology. The category narrative is yours to define.

  • World-class engineering: OS veterans, kernel hackers, distributed systems experts. The people you're writing about are extraordinary.

  • Genuine differentiation: Order-of-magnitude advantages - the kind of numbers that make engineers stop scrolling. You're translating a breakthrough, not defending a marginal improvement.

  • Massive upside: Attractive compensation with equity in a rocket ship at an inflection point.

  • No bureaucracy: Founder-led, product-obsessed, deeply technical. Direct access to leadership, fast decisions, and zero corporate BS.

  • Massive impact: Our infra powers the future of AI agents, FaaS, build pipelines, observability stacks, and more.

  • Remote in San Francisco or New York City: The job is (for now) fully remote but you are in SF or very close to it

  • The Standard Stuff: Competitive salary, six weeks of total time off, generous equipment budget, and team retreats that don't suck.

Skills Required

  • 4+ years in product marketing
  • At least 2 years in infrastructure, developer tools, cloud, or deeply technical B2B product
  • Demonstrated ability to create positioning for a new category
  • Strong technical curiosity and ability to understand low-latency/infra concepts (e.g., millisecond cold starts)
  • Exceptional writing and storytelling; content must resonate with senior engineers
  • Experience enabling a technical sales motion and building assets that help close deals
  • Comfort operating in an early-stage startup environment with ambiguous processes
  • Based in San Francisco or New York City (must be located in or very close to SF or NYC)
  • Experience with analyst and press relations and building community relationships
Am I A Good Fit?
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The Company
39 Employees
Year Founded: 2022

What We Do

Unikraft is building a millisecond-native cloud platform designed to make cloud computing faster, more scalable, efficient, and cost-effective. Its technology uses lightweight, specialized unikernels assembled from operating-system components to run applications with reduced image sizes, lower attack surfaces, and dramatically shorter cold starts. The company serves developers and cloud customers with infrastructure for modern workloads, including AI applications, across bare-metal and virtualized environments.

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