Product Marketing Manager (PMM) - VC Backed Startups

Posted Yesterday
Be an Early Applicant
7 Locations
In-Office or Remote
Mid level
Angel or VC Firm • Artificial Intelligence • Information Technology • Software
The Role
Join a talent network connecting product marketing professionals with VC-backed startups. Responsibilities include defining positioning and messaging, executing go-to-market strategies, enabling sales with playbooks and battlecards, conducting market and competitive research, driving content and pricing strategy, collaborating cross-functionally, and measuring product adoption and pipeline impact.
Summary Generated by Built In
Join SignalFire’s Talent Network for Product Marketing Leaders at VC-Backed Startups

🛑 This is not an application for a specific job. Instead, this is a way to get on the radar of VC-backed startups that are actively hiring Product Marketing talent. 

At SignalFire, we partner with top early-stage startups that are shaping the future of technology. Our portfolio spans 200+ innovative companies across AI, cybersecurity, healthtech, fintech, developer tools, and enterprise SaaS.

We’re looking to connect with exceptional Product Marketing Managers (PMMs) and Leaders who are passionate about crafting compelling messaging, driving go-to-market strategies, and enabling sales teams at high-growth startups. By joining SignalFire’s Talent Network, your profile will be shared with our portfolio companies, giving you visibility into exclusive early-stage opportunities that may not be publicly listed.

Who Should Join?

We’re looking for product marketing professionals who are:
✔ Passionate about positioning products effectively in competitive markets
✔ Experienced in crafting messaging, content, and campaigns that drive awareness and adoption
✔ Excited to work closely with founders, product teams, and GTM leaders to build scalable marketing strategies

Typical Roles & Responsibilities
  • Define product positioning, messaging, and competitive differentiation

  • Develop and execute go-to-market (GTM) strategies for product launches

  • Partner with sales to create enablement materials, playbooks, and competitive battlecards

  • Conduct market research, customer insights, and competitive analysis

  • Drive content strategy, including case studies, whitepapers, and thought leadership

  • Own pricing, packaging, and value proposition development

  • Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams

  • Track and measure product adoption, pipeline impact, and customer engagement metrics

Common Qualifications

While each startup has its own hiring criteria, many customer success roles in our network look for:

  • 3+ years of experience in product marketing, preferably at a B2B SaaS company

  • Experience leading go-to-market strategies and product launches

  • Strong ability to craft compelling messaging and positioning

  • Experience working with sales teams to develop enablement materials

  • Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs

  • Data-driven mindset with experience tracking adoption, churn, and campaign performance

  • Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus

💡 Tools & Technologies You Might Work With:
  • Product Marketing & GTM: LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot

  • Content & Design: Figma, Canva, Adobe Creative Suite, Webflow

  • Analytics & Research: Google Analytics, Amplitude, Tableau, Gong, FullStory

  • Collaboration & Documentation: Notion, Confluence, Slack, Miro, Loom

What Happens Next?
  1. Submit your application to join SignalFire’s Talent Ecosystem.

  2. We review applications on an ongoing basis to identify strong candidates.

  3. If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.

  4. No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.

🚀 Ready to accelerate your career in marketing? Join our Talent Network today!

Skills Required

  • 3+ years of experience in product marketing, preferably at a B2B SaaS company
  • Experience leading go-to-market strategies and product launches
  • Strong ability to craft compelling messaging and positioning
  • Experience working with sales teams to develop enablement materials
  • Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs
  • Data-driven mindset with experience tracking adoption, churn, and campaign performance
  • Experience with SaaS, AI, fintech, cybersecurity, or developer tools
  • Familiarity with product marketing and GTM tools (LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot) and analytics/design tools listed

SignalFire Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SignalFire and has not been reviewed or approved by SignalFire.

  • Healthcare Strength Benefit details indicate employer-paid comprehensive medical, dental, vision, and long-term disability for employees and dependents. Feedback suggests this level of coverage is a standout strength for a small venture firm.
  • Leave & Time Off Breadth Policy language highlights unlimited or flexible paid time off across job postings. Feedback suggests this supports work-life balance when paired with collaborative norms.
  • Parental & Family Support Listings include dedicated fertility benefits in certain roles. Feedback suggests targeted family-building support enhances the overall package for those prioritizing these benefits.

SignalFire Insights

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The Company
HQ: San Francisco, CA
97 Employees
Year Founded: 2012

What We Do

SignalFire is the first venture capital firm built like a technology company to better solve for the needs of founders. The core of its value-add is Beacon, the AI engine SignalFire has been refining since the firm's launch in 2013. Beacon tracks more than 600 million employees and 80 million companies to guide the fund’s investing and assist portfolio companies with scaling their teams and revenue. SignalFire also helps early-stage founders navigate the toughest parts of building a company at every stage, with expert advisors, 100 skill-building workshops a year, and an in-house team of recruiters, data scientists, PR experts, and go-to-market leaders. With over $2.1 billion in assets under management, SignalFire focuses on investing from seed to scale. The firm’s key sectors include AI/ML, developer tools, B2B SaaS, healthcare, cybersecurity, and consumer. https://www.signalfire.com/disclosures

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