Bold is the leading healthy aging platform, offering personalized, evidence-based exercise programs for Medicare members that help prevent falls, reduce musculoskeletal pain, and increase physical activity levels. Innovative Medicare plans rely on Bold to deliver engaging, clinically sound exercise programs that members love to use and that achieve significant health outcomes. Bold is backed by leading investors, including Rethink Impact, Andreessen Horowitz, and Khosla Ventures.
Role Overview
We’re looking for a hands-on, execution-focused Product Marketing Manager, Lifecycle to help scale the programs that drive activation, repeat participation, and appointment follow-through. This role owns day-to-day lifecycle execution in our CRM (Iterable) and works closely with Product, Content, and Growth. This role reports to the Director of Member Engagement and primarily operates on Pacific Time hours.
Key Responsibilities:
- Build and execute lifecycle campaigns across email, SMS, and in-product messaging using Iterable.
- Improve onboarding and early activation to help members build momentum and consistency.
- Create scalable templates and reusable systems that make lifecycle programs easier to launch and personalize.
- Support adoption of new product features through clear, timely lifecycle communication.
- Run experiments across messaging, timing, and sequencing to improve performance.
- Monitor results and continuously refine programs based on data and member behavior.
What we’re looking for:
- 4–6 years of experience in lifecycle marketing, CRM, growth marketing, or a related execution-focused role.
- Hands-on experience working in a marketing automation platform (Iterable strongly preferred; Braze or similar a plus).
- Strong writing and editing skills, with the ability to communicate clearly, warmly, and with purpose to different member segments.
- Comfort working with behavioral data, segmentation logic, and performance metrics.
- Experience running experiments and iterating based on results.
- Strong project management skills and comfort collaborating cross-functionally.
- Detail-oriented, quality-driven, and comfortable owning execution end to end.
- Bonus: familiarity with email templates and basic HTML/CSS.
Benefits:
- Comprehensive health, dental, and vision insurance
- 12 weeks of paid parental leave after 1 year of employment (6 weeks of paid parental
- leave otherwise)
- Company-sponsored life insurance
- Unlimited PTO
- 401(K) after 6 months of employment
- Monthly fitness stipend
- One-time stipend for home office setup
Age Bold, Inc. is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We do not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, pregnancy status, national origin, disability, veteran status, or any other factor prohibited by law.
Skills Required
- 4–6 years of experience in lifecycle marketing, CRM, growth marketing
- Hands-on experience in a marketing automation platform (Iterable preferred)
- Strong writing and editing skills
- Experience with behavioral data, segmentation logic, and performance metrics
- Strong project management skills and ability to collaborate cross-functionally
- Detail-oriented and quality-driven
- Familiarity with email templates and basic HTML/CSS
What We Do
Bold's digital platform uses personalized exercise programs to address some of the most fundamental health and wellbeing challenges faced by older adults Bold leverages research and data science to prevent falls, manage chronic conditions, and increase activity levels for older adults with clinically-effective and engaging exercise programs. Bold partners with health plans and providers to improve member outcomes and reduce care costs.
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