The Role
The Product Marketing Manager will develop positioning and strategies for lending products, implement campaigns, support sales teams, and enhance stakeholder collaboration to drive growth.
Summary Generated by Built In
At OakNorth, we’re on a mission to empower ambitious businesses with the funding they need to grow. Since 2015, we’ve lent over $21 billion across the UK and US, supporting job creation, housing development and long-term economic growth.
As OakNorth continues to scale its lending business in the US, clear positioning, compelling propositions and strong commercial execution are critical. Marketing plays a central role in shaping how our products are understood in the market, how we go to market, and how we enable our commercial teams to win larger, more complex deals.
We’re looking for a Product marketing manager to enable our sales team, strengthen our positioning, grow and commercialise our lending propositions in the US market.
This role sits at the intersection of commercial and marketing, it involves sales enablement and organizing cross-channel campaigns, collaborating with the larger marketing team. The role involves owning product positioning, coming up with industry & customer stories & narratives, shaping go-to-market strategy and designing campaigns that support growth, while ensuring our sales teams are equipped with the messaging, narratives and materials they need to convert effectively.
Success is largely defined by the improvement of sales teams’ metrics and our ability to get demand from new types of clients & segments.
You’ll collaborate closely with the Debt Finance team in the US, as well as the skilled Marketing team within the UK, to turn complex lending propositions into clear, compelling stories that resonate in the market and perform in sales conversations. Strong stakeholder management will be essential to ensure alignment and impact.
What you’ll do
- Develop clear, differentiated positioning, value propositions and USPs for specific segments grounded in customer needs, market insight and competitive context
- Come up and execute cross-channel campaigns to generate demand or engage the existing customers / prospects
- Design sales-led campaigns and plays that support outbound activity, account targeting and large deal conversion
- Create and maintain high-impact sales and marketing collateral, including pitch decks, one-pagers, case studies, battlecards and sector-specific materials
- Partner closely with Commercial teams to understand objections, friction points and conversion challenges, and address them through stronger positioning and messaging
- Support sales teams in unlocking larger opportunities through clearer narratives, proof points and tailored stories
- Work with Growth, paid and content specialists to define what should be communicated, to whom and why, while allowing specialists to own channel execution
- Collaborate with Commercial, Credit, Compliance and Legal to ensure messaging is accurate, credible and commercially effective
- Continuously refine positioning, campaigns and enablement based on performance data, market trends and sales feedback
- Provide on-the-ground support to the events team, contributing to the planning and delivery of client events and conferences
What we’re looking for
- 6 + years experience in product marketing or commercial marketing within B2B, fintech or financial services
- Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
- Experience working closely with sales teams to support commercial performance
- Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
- Ability to translate complex products and markets into clear, compelling stories
- Strategic thinker with strong commercial judgement
- Comfortable working close to revenue and commercial decision-making
- Strong stakeholder management across Sales, Product, Growth and Compliance
- This role would require at least 4 days in office as a minimum
Benefits & Perks
- 401k plan with Principal (ON match up to 4%)
- Medical Care (managed through Insperity) - employees can add their family to their plan if needed
- Dental & Vision bundle
- Insperity Health Savings Account Program - this is a tax-advantaged employee benefit which can help manage health care costs by allowing employees to set aside some of their current earnings on a pretax basis for reimbursement of qualified health care expenses during the plan year
- EAP
- 20 days Holiday
- Basic Salary - $120k - $160k based on experience
Skills Required
- 5+ years experience in product marketing or commercial marketing within B2B, fintech or financial services
- Demonstrated ability to own positioning, messaging and go-to-market strategy for complex products
- Experience working closely with sales teams to support commercial performance
- Confidence shaping campaign strategy and marketing narratives, even when execution sits with others
- Ability to translate complex products and markets into clear, compelling stories
- Strategic thinker with strong commercial judgement
- Comfortable working close to revenue and commercial decision-making
- Strong stakeholder management across Sales, Product, Growth and Compliance
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The Company
What We Do
Launched in 2015, OakNorth helps the UK’s most ambitious businesses access the fast, flexible finance they need to scale, while helping savers make their money go further. With funding ranging from £250,000 to tens of millions, we have lent billions to businesses across a whole range of sectors, performing among the top 1% of commercial banks globally. To date, OakNorth financing has helped create tens of thousands of new jobs and affordable homes.
