Product Marketing Manager (Leaply)

We are Leaply — an ecosystem of interconnected digital and physical products designed to help build healthy habits and improve quality of life. We’re developing a range of B2C products for global markets, including the US, Tier 1, Europe, and beyond.

This past June, we launched a new product — an app focused on habit-building with a subscription-based monetization model and a performance-first marketing approach through channels like Meta (Facebook, Instagram), Google, and TikTok. In just the first two months, we achieved positive unit economics and are on track to grow our revenue tenfold by the end of this year.

Our team is embarking on our third business venture together and has a proven track record of successful exits. We possess unique market insights that significantly enhance our chances of success — this isn’t our first time working with this business model, and we’ve already built products for this audience. Our core values are straightforward communication, quick decision-making, and aggressive, ambitious goals.

To achieve these ambitious goals, we’re looking for a driven Product Marketing Manager who will:

— Lead the planning and execution of cross-functional projects with a focus on key business metrics — Revenue, LTV, Retention;
— Develop full-cycle product solutions by collaborating closely with marketing, design, analytics, and engineering teams;
— Design, conduct, and evaluate product experiments that solve business problems;
— Identify and leverage hidden opportunities for product and business growth;
— Drive data-driven decision making through comprehensive analysis of user behavior, conversion funnels, and performance metrics.

What matters to us:

— 1+ years of experience in IT product management/analytics/marketing/Copywriting/Content or 2+ years in FMCG/Big4 companies;
— A track record of personal achievements as an individual contributor;
— Strong analytical skills, the ability to analyze large volumes of information and draw conclusions from it (factor analysis, finding cause-and-effect relationships, prioritization);
— Experience in dealing with unknown challenges and the ability to drive projects from start to finish;
— English at a B2+ level.

Bonus points for:

— Experience with analytical tools like SQL, Tableau, Python, etc.
— Experience managing cross-functional teams;
— Deep domain expertise in one of the following areas: Analytics, Marketing, Product, Content;
— Experience working in a startup/early-stage project or another fast-paced environment;
— Experience with subscription-based monetization models and performance-first marketing.

What you can expect:

— Competitive market compensation;
— Unlimited growth and networking opportunities;
— Offices in Kyiv or Warsaw— Health insurance;
— Office perks like lunches, a gym, etc.

Leaply is backed by SKELAR, a venture builder with over 10 successful B2C businesses in its portfolio. SKELAR provides access to the best payment infrastructure for our business model, along with financial and legal support in our target locations. They also organize internal clubs focused on professional development in marketing, development, and payments. With SKELAR, there’s always someone to turn to for advice or assistance.

Beyond business, SKELAR build the SKELAR Foundation, a charitable initiative created by employees. Through this initiative, we create and fund large projects that help bring us closer to victory.

Join us in building the next big thing!