Job Summary:
We’re looking for a creative Product Marketing Manager to lead messaging, content creation, and webinar production to promote LANSA’s range of developer tools. Reporting to the Marketing Manager, this role supports lead generation goals and works closely with teams across the business, including but not limited to Pre-Sales, Sales, Product, and Services, to ensure clear and consistent messaging.
Key Responsibilities:
- Develop clear positioning and messaging that highlights the value of LANSA’s developer tools to target audiences.
- Plan and execute go-to-market strategies for product launches and updates.
- Create marketing materials, blog posts, email campaigns, product pages, and presentations focused on LANSA’s developer tools.
- Produce and manage webinars covering product education, demos, customer success stories, and thought leadership.
- Collaborate with cross-functional teams to align messaging and support the customer journey.
- Simplify technical product information into clear, customer-friendly content.
- Work with design, digital, and demand generation teams to maintain consistent product storytelling.
- Conduct market and competitor research to guide messaging and content strategy.
- Track and optimize content performance using engagement metrics.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- At least 3 years in product marketing or a similar content-focused role.
- Proven skill in creating impactful marketing content.
- Strong writing, editing, and storytelling abilities.
- Experience managing webinars and virtual events.
- Comfortable leading cross-functional projects and teams.
- Excellent project and time management skills.
Preferred Skills:
- Experience in SaaS marketing, B2B tech, or related industries.
- Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce.
- Customer-focused with a strong understanding of market needs.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- At least 3 years of experience in product marketing or a similar content-focused role
- Proven ability to create impactful marketing content
- Strong writing, editing, and storytelling abilities
- Experience managing webinars and virtual events
- Ability to lead cross-functional projects and teams
- Excellent project and time management skills
- Experience in SaaS marketing, B2B technology, or related industries
- Knowledge of WordPress, Google Analytics, Microsoft Clarity, Eloqua, and Salesforce
- Strong customer focus and understanding of market needs
What We Do
Idera, Inc. has always focused on the end-user, and helping software users make real-time technical decisions in business. Over the past 20 years, Idera, Inc. has delivered more tools and innovations to more people, and established itself as a trusted advisor by expanding the Idera, Inc. portfolio of brands. Idera, Inc. brands deliver the B2B software tools that technical users trust most. From database administration to application development to test management, our solutions help you do more for less so you can achieve your strategic goals.
