Product Marketing Manager -- Emerging Products, Application Protection (Enterprise Cybersecurity)
We safeguard 1,200+ brands from digital attacks including bots, fraud and account abuse with Modern Defense.
The Role
The Product Marketing Manager will develop go-to-market strategies, refine product messaging, create sales enablement collateral, and collaborate with teams to align product offerings with market demands.
Summary Generated by Built In
HUMAN was founded in a Brooklyn sci-fi bookstore with a hacker mindset and the lofty mission of making the internet safer by putting humans first. Today, our Human Defense Platform safeguards enterprises from sophisticated bots, fraud, and account abuse—verifying the humanity of more than 20 trillion interactions per week for the world’s biggest brands and internet platforms.
Being HUMAN isn’t just our name — it’s how we show up for customers, partners, and most of all, our team. That means competitive pay, generous benefits, and meaningful perks — all in a culture that celebrates what matters to you, whether that's marathon training, your pets, or your favorite robot (we have many).
HUMAN is growing fast, and there’s never been a more meaningful time to join us. If you thrive on solving complex problems and want to help shape the future of cybersecurity, join us as we build a safer, more human internet.
We’re looking for a capable and driven Product Marketing Manager with 2–4 years of experience to drive go-to-market execution and help shape the positioning of a new product at the intersection of artificial intelligence and application security. As AI becomes a powerful driver of both innovation and risk across digital experiences, this role plays a key part in helping enterprises navigate and defend against the next wave of automated, intelligent threats.
The ideal candidate will act as a strategic bridge between product, marketing, sales, and the market, translating technical innovation into clear messaging that resonates with both security leaders and business stakeholders. This role blends strategic thinking with hands-on execution, ideal for someone who is energized by emerging technology, evolving threat models, and new go-to-market challenges.
As a key member of our product marketing team, you’ll have the opportunity to:
- Develop messaging that helps organizations understand and respond to new forms of automated and intelligent behavior across digital applications.
- Create targeted collateral that supports positioning, sales enablement, and customer education.
- Support go-to-market strategies that introduce an emerging product in a growing segment of application security
- Collaborate with product teams to align roadmap milestones with external narratives and market needs.
- Equip sales and field teams with tools to engage technical and executive audiences.
- Gather insights from early adopters and translate market feedback into actionable messaging and positioning.
- Translate advanced technical capabilities into clear, outcome-driven value propositions.
This role offers high visibility, strategic impact, and growth potential. You will help bring to market a new security product designed for the evolving landscape of automation and artificial intelligence.
What you'll do:
- Develop and execute go-to-market strategies for a new AI-focused product within our application protection portfolio
- Define and refine product positioning, messaging, and differentiation in a fast-evolving and competitive landscape
- Conduct research on emerging threat models, market trends, and customer pain points related to automation and intelligent activity
- Partner closely with product, sales, and marketing teams to align the roadmap, launch plans, and messaging across channels
- Create sales enablement materials, campaign assets, and content that clearly communicate product value to security stakeholders
- Gather and analyze field and campaign feedback to continuously improve messaging, content, and engagement strategies
- Act as a thought partner on AI-driven risk in application environments, contributing to internal strategy and external narratives
- Provide sales enablement materials and training
- Create high-impact marketing content, including case studies, whitepapers, blog posts, webinars, and sales collateral
- Develop and maintain sales enablement resources, including battle cards, pitch decks, and solution briefs, to support effective sales and marketing strategies
- Lead product launches and feature release strategies, and communication
- Design and deliver training programs for sales and customer success teams
- Provide messaging frameworks, core content strategy, web content, and campaign briefs to support revenue, field, partner, and customer marketing teams
- Collaborate on integrated marketing campaigns
- Provide regular feedback on the product roadmap and feature prioritization
- Support for beta programs and early adopter initiatives
- Support for high-value customer opportunities
Who you are:
- 2–4 years of product marketing experience, ideally in B2B cybersecurity, SaaS, or adjacent enterprise technology
- Experience supporting or executing go-to-market efforts for new products or features
- Strong communicator who can translate technical concepts into clear, compelling messaging
- Confident writer with the ability to create crisp, customer-facing content across a range of formats
- Analytical thinker comfortable using data and feedback to iterate and improve
- Organized and detail-oriented, with strong project coordination and cross-functional collaboration skills
- Proactive, adaptable, and energized by working on fast-moving products in emerging spaces
Ideal prior experience:
- Experience with new-to-market products
- Direct experience marketing to large enterprises to mid-market companies
- Deep understanding of application protection and the cybersecurity ecosystem
- Proficiency with marketing automation tools and CRM systems
- Experience with analytics platforms and visualization tools
- Demonstrated ability to manage multiple projects and prioritize tasks in a fast-paced environment
- Public Speaking and presentation experience
The base pay range for this position is $90,000- $140,000 which can include additional on-target bonus and/or incentives. The base pay offered may vary depending on location, job related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position ultimately offered.
#LI-CW1
HUMAN prides itself on being an equal opportunity workplace. We firmly believe in putting people first regardless of who you are, where you come from, how you identify, or who your favorite robot is (we have many). We are on a mission to protect the integrity of the internet for everyone, so we welcome all individuals to come to share their unique experiences and perspectives as we fight against cybercrime together!
With Humans located in all parts of the world, we’ve fully embraced our diversity of thought and are always looking for innovative ways to connect with one another - even in virtual reality! Although New York City is our HQ, we have teams in Tel Aviv, Israel; London, UK; Victoria, Canada; San Mateo, CA; Miami, FL; and Virginia.
We trust our Humans in choosing where they work and how they work. The total rewards package we provide reflects our commitment to our Humans’ personal career development, which includes annual stipends for wellbeing and learning & development. We also offer weekly in-office lunch for hybrid employees, dedicated time off, HUMAN days, and so much more.
We’re constantly trying to anticipate the needs of our Humans to ensure each one of us is equally prepared to do some of the best work of our life. Taking care of one another is part of the HUMAN experience and how we build true HUMAN connections.
If you are an individual with a disability or special need that requires accommodation, please contact us directly.
Top Skills
AI
Analytics Platforms
Application Protection
Crm Systems
Cybersecurity
Marketing Automation Tools
Visualization Tools
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The Company
What We Do
We stop bot attacks. Today’s sophisticated bots impersonate human behavior to evade detection technologies. To defeat today's bots, we use a unique multilayered approach that enables us to verify the humanity of digital interactions with unmatched speed and accuracy across Applications, Performance Marketing, and Advertising use cases.
Why Work With Us
Fighting cybercrime is not easy. We’re constantly pitted against well-funded and highly-skilled hackers and botnets. In order for us to stay ahead of our adversaries, we solve problems unconventionally, move fast, and create ‘tau’ for each other to stop them. If our mission to keep the internet human appeals to you, we should talk.
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