What You Will Do
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
- Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
- Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
- Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
- Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
- Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Drive market analysis, competitor research, customer personal development, and value proposition creation.
- Develop training materials for customer-facing teams and educate on product messaging and positioning.
- Outline and lead product marketing activities for product launches.
- Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
- Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
- Lead company research projects for thought leadership content and insights.
What You Will Bring
- 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
- Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
- Experience in SaaS or B2B startups is a huge plus.
- Proven experience developing compelling product narratives.
- Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
- Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
- Strong written communication and presentation skills.
- Firm grasp of ways to develop strategic product marketing campaigns.
- Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.
What We Offer
- Competitive compensation
- 100% Work from Home
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What We Do
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