At MacPaw, we believe humans and technology can reach their greatest potential together.
MacPaw is proud to be Ukrainian. The support and development of Ukraine are significant parts of the company's culture. MacPaw gathers open-minded people who support each other and aspire to change the world around us.
For This Role
We are looking for a Product Marketing Manager focused on performance.
You will join CleanMyPhone at a key stage of product development, where your ideas and strategies will directly impact business results. This role is for those who are not afraid of challenges, enjoy working with data, and are ready to independently generate solutions to achieve ambitious goals. The marketing team includes PPC, ASO/SEO, Copywriter, and Designers.
In this role, you will:
- Build a comprehensive go-to-market plan, including new product launches and feature updates. Collaborate with cross-functional teams to execute the plans effectively
- Plan and execute the product's marketing budget by planning all marketing activities and their costs
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation
- Based on market research results, craft compelling product positioning and messaging that highlight the unique value proposition
- Monitor and analyze the performance of product/marketing channels in the market, and gather customer feedback, providing insights to leadership and the product team, and suggesting strategies for improvement
- Manage the team of specialists in product marketing campaigns execution to ensure smooth team performance and goal achievement
- Conduct regular operational processes and monitor compliance with existing corporate policies, rules, and approaches
Skills you'll need to bring:
- 4+ years of experience as a Product Marketing Manager with Mobile SaaS products, Tier 1 markets
- Proven track record of effectively optimizing performance metrics (CPI, CPA, CAC, ROMI, etc) to meet business objectives
- Strong experience in the development of marketing strategy, value proposition, and product positioning for a product in the competitive landscape of the Mobile market
- Strong understanding of user funnel, marketing, and product metrics (e.g., CAC, LTV, retention metrics, cohort analysis)
- Strong knowledge of the marketing channels mix for Mobile product
- Experience and accuracy in budget planning and tracking
- Experience in customer development and market research
- Strong analytical skills (ability to find cause-and-effect relationships, prioritization) and experience conducting A/B tests
- Ability to think creatively and develop innovative strategies to attract new users.
- Excellent communication skills, with the ability to collaborate effectively across teams
- Results-oriented mindset with a high level of autonomy and responsibility
- Stay up to date with industry trends and continuously look for growth opportunities
- Upper-intermediate English and fluent Ukrainian
As a plus:
- Experience working with LATAM region
- Understanding of UX/UI design principles
What We Offer
- We are a Ukrainian company, and we stand with Ukraine against the russian aggression
- We maintain workplaces for the mobilized Macpawians and provide financial support to colleagues or their families affected by the war. Here , you can also read about the MacPaw Foundation, which intends to help save the lives of Ukrainian defenders and provide relief to as many civilians as possible.
- We are committed to our veterans
- Our Veteran Career and Empowerment Program is designed to ensure our veterans and active military personnel receive the recognition, support, and opportunities they deserve.
- Hybrid work model
- Whether to work remotely or at the hub is entirely up to you. If you decide to mix it, our Kyiv office, which works as a coworking space, is open around the clock. The office is supplied with UPS and Starlink for an uninterrupted work process.
- Your health always comes first
- We guarantee medical insurance starting on your first working month. For those abroad, you can receive a yearly Medical insurance allowance as compensation for managing your medical expenses.
- Flexible working hours
- You can choose a schedule that is comfortable for you. No one here tracks your clock in/out because MacPaw is built on trust and cooperation.
- Space to grow both professionally and personally
- Education opportunities to grow both hard and soft skills, annual development reviews, and internal community.
- Teams we are proud of
- We build honest, transparent, and reliable relationships within teams. Every Macpawian can improve processes and implement their ideas. We encourage open and constructive feedback and provide training for Macpawians on giving and receiving feedback.
- Office designed for people (and pets)
- Our office has it all: a spacious workplace with enough room for sitting up, lying down, and running around; a gym for recreation; cozy kitchens; a sleeping/meditation room; and a terrace with a view where we throw summer parties. Also, we have two cats living in the office.
- Time-off policy that covers life's needs
- Convenient personal time-off policy to help you take care of essential matters in your personal life, and parental leaves. On top of all that, sabbaticals are open after 5 years of being with MacPaw.
- Join social initiatives with MacPawCares
- MacPaw participates in numerous humanitarian aid and charity projects across many fields, and you are welcome to jump in to make the world a better place.
- We're an equal-opportunity employer. Here is a safe place for applicants of all backgrounds
- We are hiring talented humans. Meaning with all our variety of backgrounds and identities, including service members and veterans, women, members of the LGBTQIA+ community, individuals with disabilities, and other often underrepresented groups. MacPaw does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
- Some benefits are under development, and new adjustments are possible.
Top Skills
What We Do
MacPaw develops and distributes software for macOS and iOS that simplifies the lives of Mac users. Renowned for innovative and precision-engineered products, including CleanMyMac X, Setapp, ClearVPN, and the Unarchiver, and housing the Moonlock cybersecurity division, MacPaw is committed to elevating and securing the user experience within the Mac ecosystem.
MacPaw’s focus on software technology, Human-Computer Interaction (HCI), Machine Learning (ML), and more, aims to seamlessly integrate research breakthroughs into practical MacPaw products. Founded in Kyiv, Ukraine, with a subsidiary office in Boston, MacPaw products have more than 30 million users worldwide, with one in every five Mac users having at least one app downloaded.
Our values — to create experience, make impact, and stay human — influence MacPaw's creative, authentic, and caring team. They affect everything we do, from our products to the teams we build.
We think big by focusing on essential. With us, you can take a lead and deliver the result that will make you proud. We value when people finish what they started and can measure the result.
You have a chance to create an experience, not just a product.
Macpawians always listen to our customers and respond to make their experience flawless and exciting. Through attention to detail, we make an extra effort to streamline it for our users, partners, and team members.
Stay human... in any situation, even when it's tough. We care about each other and always see a person in our users. We build long-term relationships by creating technology for the benefit of humans.
Play nice. Be frank and real!
Why Work With Us
As a company, we believe that technology and humans can only reach their greatest potential together. Macpawians are united by curiosity in any field they work. Our team leaders emphasize innovation, sincerity, and responsibility. MacPaw gathers open-minded people who help each other and aspire to better the community and world around us.
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MacPaw Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
