Do you love connecting the dots between customer needs, emerging technologies, and product innovation? Are you energized by bringing technical B2B products to market and collaborating with sales and engineering teams to shape what comes next?
We're looking for a product marketing manager (B2B) to help drive go-to-market strategies for a global technology hardware company expanding its product marketing presence in North America.
Position description
As a product marketing manager, you'll help drive go-to-market strategies for new B2B product launches, translating market insights into actionable plans. You'll partner closely with sales, engineering, and global product marketing teams to understand customer needs, inform product development priorities, and bring new technologies to market.
This is a full-time, on-site position in San Gabriel Valley, CA. You'll join the company directly as its first North American product marketing team member, reporting to the US-based Marketing GM and collaborating with colleagues across Asia, Europe, the Middle East, and Latin America.
Why this opportunity?
- Make your mark in North America. Help establish the company's regional product marketing presence while shaping strategies for the North American market.
- Influence what's next. Work directly with engineering and sales to turn market feedback into product development priorities.
- Help shape major product launches. Play a key role in bringing new B2B technologies to the North American market, working closely with global product and engineering teams.
Activities
- Develop and execute go-to-market strategies for new B2B product launches in North America.
- Partner with sales teams to understand customer needs, market trends, and competitive opportunities.
- Share North American customer insights, market feedback, and competitive intelligence with engineering and global product teams to help inform product development priorities.
- Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
- Work with global product marketing leadership to align regional strategies with company priorities.
- Coordinate with marketing colleagues and external agencies to support local campaigns and outreach.
- Manage product marketing initiatives from initial planning through execution, building increasing ownership of regional strategy.
Skills and qualifications
- 5–8 years of product marketing experience in B2B technology, preferably involving physical hardware products such as data center infrastructure, cooling systems, or related technologies.
- Experience developing and executing go-to-market strategies for new product launches.
- Ability to collaborate effectively with sales and engineering teams on technical products.
- Understanding of B2B customer needs, market dynamics, and product positioning.
- Strong communication and project management skills, with the ability to work across global teams.
- Comfortable taking initiative and working independently while navigating established processes.
- Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products.
- Experience working with global product marketing teams to adapt strategies for regional markets.
- Experience collaborating with external marketing agencies on regional campaigns.
See yourself in the job description? Apply! If your skills and experience are a match for the role, a member of the 2A Works recruiting team will reach out to schedule a phone screen.
2A Works is partnering with this global technology hardware company on this search. If you move forward, our recruiting team will help you navigate the interview process, keep you informed along the way, and be available to answer questions as you get to know the company and role.
About 2A Works
For more than a decade, we’ve helped professionals connect with leading tech companies across marketing, creative, and technical disciplines. Whether you're exploring a contract or direct hire opportunity, we're here to help you find the right fit.
At 2A Works, we’re people-first in every sense. When you become one of our candidates, we’ll put care into every part of your experience, from the first conversation to interview prep, and we’ll provide regular updates throughout the process. Our team is responsive, thoughtful, and committed to helping candidates and clients succeed.
Learn more about us at 2a.works/find-work.
Skills Required
- 5-8 years of product marketing experience in B2B technology
- Experience with physical hardware products, preferably data center infrastructure, cooling systems, or related technologies
- Experience developing and executing go-to-market strategies for new product launches
- Ability to collaborate with sales and engineering teams on technical products
- Understanding of B2B customer needs, market dynamics, and product positioning
- Strong communication and project management skills
- Ability to work across global teams
- Ability to take initiative and work independently within established processes
- Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products
- Experience working with global product marketing teams to adapt strategies for regional markets
- Experience collaborating with external marketing agencies on regional campaigns
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